Haidilao has always been famous for its service in the catering industry. Although the per capita consumption level is high, many people will still eat because of the service attitude. However, in addition to service, Haidilao's awareness of rights protection is also quite famous. It sued many enterprises and got a lot of compensation. This time, the prosecution of Xiao Fangniu is that the other party borrows its own trademark for publicity. However, this case is not as complicated as expected. Xiao Fang Niu also knows that he is wrong. In response, he said that he had no intention of infringement and was willing to accept and respect the final judgment of the court.

1. Xiao Fang Niu was accused of infringement. Xiao Fang Niu is a catering enterprise, which is quite famous in Hebei Province and has been evaluated by China Cuisine Association. Top Ten Special Restaurants in China? . This restaurant is similar to Haidilao and is famous for its service. Many customers called them in the early days? Haidilao in the culinary world? . But the boss's trademark awareness is insufficient. When a store opens, he directly takes the customer's evaluation as the slogan. At this time, the rights and interests of Haidilao were infringed, so the other party went to court, demanding that Xiaofang Niu compensate 6,543,800 yuan, and published an apology for one month.

2. There is no problem with sea fishing. In the whole catering industry, Haidilao's brand awareness is notoriously high, and any store associated with them will inevitably be sued. Although some lawsuits are unreasonable, they indirectly expand the influence of trademarks. Judging from this situation, Xiao Niulang took a free ride in Haidilao and took the opportunity to promote himself. This is not allowed by law, and the final result should be compensation and apology from a scalper. As for the amount of compensation, it depends on the final judgment of the court.

3. Little ox? Dig your own grave? Although the influence of small yellow cattle is not as good as that of Haidilao, it is also one of the best brands in the catering industry. Even if you don't borrow the reputation of Haidilao, the opening of the new store can achieve good results. This accident can only be said that the enterprise's trademark awareness is insufficient, and customers can use it? Haidilao in the culinary world? Evaluation, but companies can't directly use it as advertising language. The opening of the new store itself is a good thing, and now it has directly lost hundreds of thousands, which has a reputation of infringement.