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Why don’t Nike and other brands sue Putian Shoes for using their trademarks?

The Intellectual Committee will answer for you:

Two reasons!

The first time cost is too high, and litigation requires a lot of time and cost. Besides, among the thousands of factories in Putian, which one is sued and which one is not sued? Suing them all is equivalent to fighting hundreds of lawsuits at the same time, and they may not win! Prosecuting only part of the case is still treating the symptoms but not the root cause. Putian shoes will continue to be circulated in the market!

The second is the little thinking of Nike and Adidas. Due to the circulation of Putian shoes. Let more people know Nike and Adidas, which invisibly provides long-term free promotion for Nike and Adidas. It will also allow more people to enter the Nike Adidas store to purchase.

So it is not that we should not sue Putian Shoes. On the one hand, we consider the cost of litigation. On the other hand, it’s also free promotion! If Nike and Adidas attack Putian shoes regardless of cost, there will be no room for growth of Putian shoes. It can only be said that everyone has their own agenda!