Yenano is a fashion brand with a long history, which was founded by Yenano family, a world-famous fashion family, in Paris, France in the 1920s. Mr. Montral, the founder, was a famous figure in Paris fashion at that time. By chance, Mr. Montral met the South American woodpecker in the rain forest of South America and became interested in this rare and beneficial bird. South American woodpeckers have gorgeous feathers, and they are determined to protect the healthy growth of this primitive rainforest. Its essence coincides with Mr. Montral's business philosophy-"born good, healthy and free, adhere to loyalty"! Mr. Montral jumped up with joy, so he rushed back to Paris and registered the trademark as a woodpecker, as a symbol of the Yenano family's image in the footwear industry!

After nearly a hundred years of operation, "Yenano" brand has developed into a leader in the world fashion industry. Paris fashion industry is proud to own the brand of "Yenano" shoes and clothing products! Last century has landed in the United States, Britain, Sweden and other developed countries, and triggered a fashion craze in the local area!

"Yenano" brand landed in China on 1998 and established China Woodpecker Shoes Co., Ltd. as the exclusive agent for the production and sales of Yenano family brand in Chinese mainland.