Although a name is just a simple symbol and a sign to remind others of the world in which they once lived, we can't deny the power and importance of a name. For online stores in Pinduoduo, the name is also a force to attract customers and expand communication. Then, how should the name of the flagship store in Pinduoduo be named, and should the name of the flagship store be the same as the brand name?
In fact, before we consider opening a store on the e-commerce platform, we should first think about what goods we want to operate, the name of the store should be combined with the goods, what type of store we want to open, etc. Don't name it at will, otherwise it will be difficult to rename it later, and the seller must abide by these rules when creating the store name, otherwise Pinduoduo has the right to ask the seller to modify the store name within a specified time until it meets these rules; If the seller doesn't modify it within the specified time in Pinduoduo or it still doesn't conform to the rules, Pinduoduo has the right to directly modify the name of the store.
for the flagship store in Pinduoduo, it is necessary to register a trademark, so it is an unavoidable problem that the name and trademark name of the flagship store in Pinduoduo must be the same.
Specific naming rules:
1): Only applicable to non-personal sellers. According to different qualifications, you can apply for "flagship store" or "official flagship store". Flagship store (official store) can have the following situations: 1. Run a flagship store with its own brand goods; 2, operating a number of self-owned brand goods and each brand belongs to the same actual controller; 3. Flagship store opened by the owner of the store brand (service trademark).
2) Named after a "flagship store", the store has been completed and passed the authentication of a non-personal seller, and the brand name should be a registered trademark (R status) or a trademark being registered (TM status, the registration application time must be over six months), and the seller is the trademark owner of the brand (trademark). Or the authorization issued by the seller who holds the right holder of the brand (trademark) to open a brand flagship store in Pinduoduo, which shall specify the exclusiveness and irrevocability of the brand or trademark authorization (Pinduoduo shall be informed 3 days in advance to cancel the authorization), and the time for opening the flagship store shall be within the authorization period; If you do not continue to be authorized beyond the authorization period, you may not use the name of "XX flagship store" again.
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3) Named after the "official flagship store", the business entity of the store should be the one who signed the platform service agreement, and the business entity should be the owner of the trademark.
4) Naming form: brand name+category name (except for special cases such as duplicate names, you don't have to choose)+official flagship store (brand side)/flagship store.
That's the related content about whether the name of the flagship store in Pinduoduo should be the same as the brand name. For more questions about whether the name of the flagship store in Pinduoduo should be the same as the trademark name, please consult the professional intellectual property consultant ~