Yuliangshan Village

Yuliangshan Village, Huangdian Town, Lanxi City, is located halfway up the mountain 500 meters above sea level. It is a typical mountain village. There are currently 90 farmers with a population of 307 people. The village has 136 acres of cultivated land and 2,422 acres of garden land. Large tomatoes, passed down from generation to generation, have been cultivated sporadically for more than 300 years. In recent years, with the strong support of the relevant departments at higher levels, the village's No. 2 Committee and a group of people have vigorously developed the production of red tomatoes based on the village's many barren hills, long history of red tomato planting, and unique mountainous planting environment. At present, the whole village has more than 2,200 acres of tomato planting area, with an average of more than 7 acres per person. In 2006, the total agricultural output value of the village was 1.023 million yuan, of which: the output value of big tomatoes reached 990,000 yuan, accounting for 97% of the total agricultural output value. The per capita income of farmers was 3,420 yuan, and the income from operating big tomatoes accounted for 99%, reaching 3,400 yuan. The big tomato industry has become the leading industry of the village's economy and the main source of farmers' income.

1. Standardize production and strive to improve the quality of large tomatoes.

Implementing standardized agricultural production, increasing the promotion of science and technology, and improving the intrinsic quality of agricultural products are the keys to improving the quality of agricultural products. Under the guidance of relevant municipal departments, the village implemented the "Lanxi City Pollution-free Large Tomato Standardized Production Demonstration" project, strictly implemented the large tomato production standards, and vigorously promoted the methods of thinning trees, thinning branches, thinning fruits, improving water, improving soil and The standardized production model of "three sparse, two changes and four unifications" is the main content of unifying technical standards, unifying agricultural supply stations, unifying organization services, and unifying brand sales. In 2003, the 10,000-acre large tomato base with Yuliangshan Village as its core was certified as a forest food base in Zhejiang Province.

2. Brand expansion and efforts to promote sustainable development.

Brand is the life of agricultural products. A good brand can not only increase the added value of agricultural products, but also drive the sustainable development of an industry. Although Yuliangshan giant tomatoes have a long history, and their fruits have the lowest starch content among astringent persimmons and are the most refreshing and pleasant to eat fresh, they are "raised in a boudoir, where heaven and man know each other." In 2000, the Second Village Committee paid for someone to design a trademark and gift box, and applied for registration of the "Yuliangshan" brand red persimmon trademark. It is one of the first units in the city to register trademarks for fresh agricultural products, and with the strong support of the local party committee and government, it focuses on cultivating it and actively participates in agricultural product recommendation meetings, agricultural expos, Jinhua Agricultural Fairs, and fruit boutique exhibitions held at all levels. and other professional agricultural products exhibitions, and the fruits have won the provincial, regional and municipal agricultural product gold medals many times. In 2005, the "Yuliangshan" brand was rated as a famous trademark in Jinhua City, and the "Yuliangshan" brand tomatoes became a Zhejiang famous brand product in 2006. Brand building not only improves the popularity and reputation of the "Yuliangshan" brand big tomatoes, but also enhances the economic benefits of the big tomatoes industry. A box of hardcover large tomatoes containing 12 persimmons sells for 30 yuan, with an average price of 2.50 yuan per persimmon. This year, the village will try the activity of "picking red tomatoes from the leftover mountains, tasting farm food, and experiencing the mountain customs".

3. Organize management and strive to improve service levels.

Develop a professional association of large tomatoes linked by technology and sales to improve the organization level of persimmon farmers. In 2004, the "Yuliangshan Village Big Tomato Association" was established in the village. The association adopts the "four unifications" measures of unifying technical standards, unifying agricultural supplies, unifying organization and services, and unifying brand sales. In recent years, the association has invited professors from the Provincial Forestry College and technical staff from the Municipal Forestry Bureau to hold 8 training courses on large tomato planting techniques. Unified brand sales not only ensure the quality and price of persimmons, but also prevent persimmon farmers from carrying their own burdens to sell on the streets.

4. Internet marketing, focusing on expanding market consultation.

As a village specializing in the production of big tomatoes, the village regards online marketing as an important part of improving the commodity rate of big tomatoes to promote the effective connection between production and the market. At present, the village has cultivated a team of marketing agents for large tomatoes. The sales outlets cover Hangzhou, Jinzhou, Qu, Shanghai, Ningbo and Jiangxi provinces and cities. At the same time, every effort is made to attract fruit sellers to come to purchase, making the village a high-quality brand in our city. The big tomato distribution center has further expanded the big tomato sales market.

Near Yuliangshan Village are Shidetang, Zhuge Bagua Village, Liudong Mountain (long underground river), Zhejiang Zheneng Lanxi Power Generation Co., Ltd., Yang Donghai Memorial Hall and other tourist attractions. There are Yuliangshan Big Tomato, Lanxi Zhizhi Yanxi buckwheat roast, Lanxi Zhiyan water rice cake, Lanxi bayberry, Lanxi radish and other specialties.

Yuliangshan Village Specialty and Food Yuliangshan Big Tomato

Yuliangshan Big Tomato is a specialty of Yuliangshan Village, Huangdian Town, Lanxi City, Jinhua City, Zhejiang Province. Yuliangshan large red persimmons are medium in size, ripe early, bright red in color, and have soft and refreshing flesh. They have the lowest starch content among astringent persimmons and are the most pleasant to eat fresh. Huangdian Town is located in the small basin of Ganxi Valley in the northwest of Lanxi, with a mild climate