The domestic car logo that is very similar to Porsche is "Roewe".
"Roewe" products will be positioned in mid-to-high-end models at different market segments. Its target customers are consumers who are knowledgeable, well-educated, successful in their careers, brave in innovation, brave in breakthroughs, and pursuing taste.
SAIC Motor Co., Ltd. takes “becoming an automobile company with core competitiveness and international operating capabilities” as its development goal. Its own brand name fully reflects SAIC Motor’s differentiation of “building an international brand from a high starting point” Strategic thinking. The Roewe brand chose the mid-to-high-end automobile market to make a breakthrough, which shows the strong comprehensive strength and competitiveness of SAIC Motor.
The breakthrough of independent brands in this field is a step that must be taken for the healthy development of my country's independent automobile industry. SAIC directly chose to position itself as a mid-to-high-end brand. Facing fierce competition from strong brands of global auto giants, its courage is admirable. The market achievements of the Roewe brand in the past four years have also been highly recognized by the industry and consumers.
Development History:
In the long history of more than 120 years in the world, British cars have always adhered to their traditional style, pursued noble and elegant shapes, focused on royal ride comfort, and focused on excellence. I have a lasting preference for its power performance and control feeling. Contributed to a large number of outstanding models and brands in the world. The origin of Rolls-Royce, Bentley, Aston Martin, Jaguar and Roewe, Rover. The century-old Rover brand was once the banner of the British automobile industry.
This "crown jewel" in the world of automobile brands has become the "godfather of the British automobile industry" with countless classics and honors during its development. The earliest "wanderer" appeared on bicycles around 1884, meaning wanderer or navigator. Rover was founded in 1877 by John Kemp-Stalley and William Sutton and began researching self-driving cars.
In 1904, Rover was officially born. This 8-horsepower car was one of the first cars designed and built in Britain and the first car in the world to have a central chassis. Its epoch-making significance is self-evident.