China has 25 production bases with nearly 30,000 employees. The annual production capacity of instant noodles is 654.38+0.2 billion, ranking the top three in the world. The annual output of wheat is 6.5438+0.8 million tons, and the annual output of beverages is 3 million tons. It owns two famous trademarks of China, namely "Hualong" and "Jinmailang", and its products are sold all over the country and exported to more than 40 countries and regions.
Ono is its high-quality noodles, also known as Dadong Sanfu in the three northeastern provinces. Advertising slogan: "six bags top seven bags, one box equals four more bags." Bread 100G is famous for its favorable price.
Jinmailang Noodle Products Co., Ltd. was established in 1994, which is a national key leading enterprise in agricultural industrialization. It is a modern large-scale comprehensive food enterprise group integrating production, sales and research and development. Its products cover instant noodles, dried noodles, flour, beverages and so on. Headquartered in Xingtai City, Hebei Province. ?
Jinmailang Noodle Products Co., Ltd. takes "industry serving the country and benefiting the society" as its lofty concept, and by virtue of its unique resource advantages, advanced professional advantages, complete supporting advantages, superior product cost performance advantages and high domestic market coverage advantages, it has created an extraordinary and leap-forward development model of the enterprise.
The company's Jinmailang series, Ono series, Dad's kitchen "one dish and one side" series and Laofanjia instant noodle restaurant series are deeply loved by consumers all over the country. The company's annual production capacity of instant noodles is 654.38+0.2 billion copies, the daily processing capacity of wheat is 5,500 tons, and the annual production scale of transformed wheat is 65.438+0.8 million tons, ranking the top six in the same industry in the world and the top three in China.
On February 20 19, Jinmailang was selected as the brand of 20 19 China Brand Power Festival 100. In April, 20021,Jinmailang was selected as one of the top 100 leading enterprises in agricultural industrialization in China in 2020.
In the early 1990s, well-known instant noodle companies such as Master Kong and Uni-President invariably targeted the urban market, but temporarily ignored the vast rural market. At that time, Hualong was still weak. On the one hand, Hualong saw the great potential of the rural instant noodle market in China, on the other hand, it did not have the strength to compete directly with big brands in the high-end market.
Therefore, Hualong chose to expand in the low-end market first. In recent years, Hualong has developed into a well-known regional brand with strong strength and competitive advantage.
Hualong's leading position in the whole rural market in China has been confirmed, but in the urban market, Hualong instant noodles are still blank. The rural market can't be lost for a while. Big brands such as "Master Kong" and "Uni-President" have seen the huge potential of the low-end instant noodle market from Hualong, and there are signs of massive penetration into the rural market.
Hualong executives realized that attack is the best defense. Hualong must break through the high-end market and complete the strategic transformation and brand upgrade from regional low-end brands to national brands. This is a great plan for Hualong to achieve long-term stability of the enterprise. Hualong started its strategic cooperation with Fulai Communication Organization in the 2nd/kloc-0th century.
Through in-depth investigation of the urban market, Hualong draws a conclusion: it is absolutely impossible to play the urban market with Hualong as the brand. Because on the one hand, Hualong's low-end image positioning has been formed, and its consumption memory is profound; On the other hand, Hualong is only a corporate brand and product brand, and should not be used as a specific product name.
Hualong Group must build a brand-new sub-brand, enter the market with a brand-new sub-brand, let urbanites know and accept the new Hualong, and complete the strategic transformation of entering the high-end market.
The above content source: Baidu Encyclopedia-Jinmailang