Current location - Trademark Inquiry Complete Network - Trademark inquiry - Own factory. I have a business license, a trademark registration and a corporate account, and I want to open an enterprise store in Pinduoduo. Brand authorization is needed. Where can I apply for auth
Own factory. I have a business license, a trademark registration and a corporate account, and I want to open an enterprise store in Pinduoduo. Brand authorization is needed. Where can I apply for auth
Own factory. I have a business license, a trademark registration and a corporate account, and I want to open an enterprise store in Pinduoduo. Brand authorization is needed. Where can I apply for authorization? the ways of brand authorization generally include commodity authorization and promotion authorization, etc. The licensee can obtain brand authorization by different cooperation ways with the licensor according to its own actual situation. 1. merchandisinglicensing The licensee can use the trademark, Character and Design of the authorized brand in the design and development of goods, and obtain the right to sell. For example, Disney Company authorized Tianli Toys Co., Ltd. to produce and sell Winnie the Pooh's indoor flying toys. 2. Promotion licensing A. Promotion gift authorization: The licensee can use the trademark (Logo), Character (character) and Design of the authorized brand to combine with his own promotion activities, plan gifts and promote the sales of the company's products. For example, buy a McDonald's set meal and give away Teletubbies. B. Image authorization: The licensee can use the trademark (Logo), Character (character) and Design (design) of the authorized brand to combine with the promotion activities and plan the main advertisement and creative theme activities to achieve the promotion purpose. For example, Lulumi Moomin often appears in large department stores, credit cards and other promotional activities. Doraemon, tea dog, crayon Shinchan and other patterns authorize Taiwan Mobile to download mobile phone patterns. 3. subjectlicensing The licensee can use the trademarks, characters and design of the authorized brand as the theme to plan and operate the theme project. 4. placelicensing The licensee can join the chain stores and chain monopoly counters that are authorized brands to uniformly sell the goods of the authorized brands. For example, the Q-Gen brand store of Tencent QQ. In addition to the above four general authorization methods, different brand licensors/agents have their own unique authorization methods according to different brand characteristics.