The design of the trademark pattern of ROEWE brand fully embodies the classic, noble and intrinsic temperament, and highlights the creative idea of combining traditional elements of China with modern composition forms.

The overall structure is a solid and firm shield shape, which implies the reliable and respected quality of its products and the strong determination and will of Shanghai Automobile for independent innovation and international development.

It is composed of three main colors: red, black and gold, which are the most classic and connotative colors in China. Red represents the warmth and celebration of China tradition, gold represents the wealth of China, and black symbolizes dignity and solemnity.

consists of two standing oriental lions. The lion is the king of all animals. In front of the main entrance of China Palace Hall and private mansion, there are majestic lions made of stone or bronze sitting on the left and right, which are imposing, awe-inspiring and not offensive, representing auspiciousness, majesty and solemnity. In western culture, the lion is also a symbol of king and brave spirit, and its towering posture conveys a sense of strength of rising and erupting. The double lion pattern shows the strong bearing of dignity, dignity and wisdom with intuitive artistic techniques. With intuitive artistic techniques, the double lion pattern shows the strong bearing of dignity, dignity and wisdom.

in the middle of the pattern is a Chinese watch guarded by two lions. Huabiao is a classic totem symbol in Chinese culture, which not only contains the dignity of the nation, but also has the meaning of being far-sighted and praying for the prosperity and harmonious development of the country.

The symbol drawn by modern methods under the pattern is the combination of the letters "RW", which is the abbreviation of the brand name, and "RW" also stands for lion in ancient Egyptian. In addition, the bottom of the pattern is divided into four red and black blocks symmetrically, which implies the mystery of the change of yin and yang, and represents the enterprise will of seeking novelty and change, innovation and transcendence.