1. The report on the work rectification of tea professional cooperatives
has been going to a normal and orderly trend for one year. Looking back over the past year, we have mainly done the following work:
1. Taking the ideological understanding of tea farmers and their members as a breakthrough, do a good job in propaganda and mobilization.
influenced by the mutual speculation in tea marketing in 27, the tea industry was depressed in 28 and 29, which caused tea farmers and tea factories to lose confidence in tea production in 29, and tea factories were unwilling to process tea gardens, which even led to the phenomenon that tea farmers destroyed their tea gardens. Faced with such a dilemma, the cooperative took on its own responsibilities and organized personnel to go to the villages served by the cooperative to make positive publicity and patiently and meticulously explain to the tea farmers. Tea industry is one of the main industries in developing economy in our county. Many people have benefited from tea production, and the low price is temporary. Tea industry is an industry that our farmers and friends can't afford to lose. Through our publicity, the awareness and recognition of tea farmers have been improved, and the enthusiasm of tea farmers and tea primary factories for production and processing has been mobilized.
second, strengthen the management of tea garden transformation.
In recent years, the local government and relevant departments have paid more attention to Longling tea industry, arranged a lot of support funds, and some tea areas have improved. However, most areas are still under extensive management, with a large proportion of low-yield tea gardens, with an average yield of only more than 5 kilograms per mu, which has low economic benefits. In order to integrate and optimize the allocation of resources, promote the optimization and upgrading of industrial structure, increase the transformation of low-yield tea gardens and the promotion of improved varieties, improve the quality and yield, and drive the county from point to point. Our professional cooperative invested 3, yuan to transform the low-yield tea garden, and demonstrated it in different areas, focusing on 4 mu of standardized transformation and transformation demonstration of low-yield tea garden in Mengwaiba base of Longjiang township, followed by representative demonstration of transformation and introduction of new varieties in other townships (towns). At present, the demonstration and demonstration of tea gardens have achieved initial results, and at the same time, it has also driven the surrounding tea farmers to follow suit.
third, strengthen scientific and technological training and improve farmers' skills.
Longling county is rich in tea resources. It is a national export tea production base county of the Ministry of Agriculture and a demonstration county of organic tea and pollution-free tea in Yunnan Province. In recent years, with the expansion of the scope of detection of pesticide residues in imported tea in the European Union and the improvement of pesticide residue limit standards, tea exports are facing severe challenges, especially the local low-grade tea market demand is relatively saturated, and it is difficult to sell tea at home and abroad, and the operating efficiency is poor. If our professional cooperatives do not change their concepts and do not mention high-tech awareness, they will be very passive in future operations. For this reason, although the professional cooperatives are in a difficult period to start, they still decide to hire relevant experts and technicians from cities and counties to conduct technical training for cooperative members. First, they should be trained in planting, cultivation and processing technology. The second is the demonstration training of organic tea and pollution-free tea. The methods are: centralized and unified training for representatives; Field visits to other places for study and training; Representatives who received training went to villages and towns to organize tea farmers' training. Through continuous study and training, many tea farmers have improved their planting, picking and processing techniques, and know how to prevent and control pests and diseases in tea, which fertilizers and pesticides can be applied in tea gardens and which ones can't, and those with pesticide residues will be harmful to human health. In 29, our professional cooperative carried out technical training for 94 people (times), and the related expenses were 14, yuan.
fourth, increase investment and transformation of infrastructure.
Minfeng Tea Professional Cooperative has 3 primary tea factories, many of which were purchased in the 198s and 199s. Now, many factories and mechanical equipment have become obsolete. Before the establishment of the cooperative, some tea factories could not be rebuilt and updated by their own conditions, and the products produced were of poor quality and high cost, which did not meet the market demand. In order to improve the product quality, the cooperative invested 4, yuan to update the factories and equipment of 1 tea factories.
5. intensify efforts to expand marketing business.
The establishment of professional cooperatives aims to promote vertical cooperation in the processing, storage and sales of tea from pre-production to mid-production and post-production according to the requirements of agricultural industrialization development. Cooperatives can organize farmers who operate in a decentralized manner from one household to another, and the primary tea factories organize production in a planned and large scale, forming an interest mechanism of "taking risks and enjoying benefits". Therefore, whether the product sales channels are smooth or not, whether the sales are good or bad, is an important link in the whole business operation process. In marketing, we will take the initiative to attack without waiting for customers to come to our door. On the basis of fully investigating and understanding the market, we will organize marketers to run around the country, find information and order. We will organize the production of products according to the types and grades of products needed by the market, and be aware of the changes in market conditions. At present, our professional cooperative has invested 5, yuan to set up sales points in Xiaguan, Kunming, Guangxi, Guangdong and Hunan. A professional cooperative organization integrating production, processing and sales has been formed, and its products have been sold all over the country, and some products have been exported. Through the efforts of cooperatives, under the circumstances of the international financial crisis and the depression of the tea industry, more than 1,6 tons of dry tea were produced and sold, and the output value and output were improved.
VI. Strengthen the internal management of cooperatives and improve the financial system.
Minfeng Tea Professional Cooperative was established by farmers, tea processing plants and marketers on the basis of traditional joint operation, with tea farmers voluntarily taking shares, and implemented the joint operation mode of "self-management, self-financing, self-service and democratic management". At present, there are 47 members (farmers account for 98%), with a registered capital of 5.26 million yuan, more than 4, mu of large-scale tea plantations and tea processing. Without strict management system and standardized financial system, a professional cooperative that can be regarded as taking shape will eventually break down because of poor management and unclear accounts. In order to make the cooperative develop healthily and continuously, the professional cooperative develop healthily and continuously, and play its due role, the professional cooperative elected and established a board of directors and a board of supervisors according to the Articles of Association, and established a sound financial system. The implementation measures are: the whole society plays a game of chess, and the cooperative sets the purchase price slightly higher than the market price according to the market situation. The fresh leaves are uniformly purchased by the tea primary factory, and the products are uniformly processed. After the products are produced, they are uniformly sold by the cooperative. Anyone who fails to implement them according to the regulations will be punished accordingly. This mode of operation has saved the cost of circulation, gained economies of scale and reduced the production cost. Through year-end accounting, in 29, professional cooperatives purchased more than 4,24 tons of fresh leaves and produced and sold more than 1,6 tons of dry tea, achieving an output value of more than 1.7 million yuan and a profit of 186, yuan (the provident fund and public welfare fund have been withdrawn), helping tea farmers to realize income of 7.632 million yuan. The purchase price of fresh leaves of members is high at .1 yuan /kg, and with the distribution of profits, the net increase of members joining the club is 61, yuan, and the net increase of each household is 1,298 yuan.
VII. Existing problems of professional cooperatives.
The main points are as follows: 1. The demonstration and promotion scope of the standard cultivation and cutting technology in the base is small, and many tea areas have no experience and need to be promoted; 2. The planting and processing technology is backward, and the product value is not high, so it is necessary to strengthen the study and training; 3. The market share of products is small, and market cultivation and information network construction need to be strengthened. To solve the existing problems, we need to invest a lot of money and manpower, and all members need to come up with ideas and find ways. In view of the fact that our professional cooperatives are in the initial stage and it is difficult to raise funds, we need the care and support of the government and relevant departments to run professional cooperatives well, so please give them support in scientific and technological information and capital projects.
in a word, the establishment of xxxx tea professional cooperative has promoted the development of Longling tea industry from the management concept, improved the planting and processing technology of tea farmers, and solved the practical problems of farmers to a great extent, which has benefited tea farmers and led to a good momentum of many tea farmers requesting to join the cooperative. At the same time, due to our cooperative's honesty in operation and reasonable price, the current business has radiated one-third of the tea factories in Longling County and many tea factories in Dehong Prefecture and Tengchong County.
Practice has proved that Minfeng Tea Professional Cooperative will play a positive role in developing agricultural industry and increasing farmers' income as long as it follows the development ideas of standardization, scale and specialization, pays attention to the development of famous, special and excellent products, and builds communication bridges between tea farmers, between markets and tea farmers, and between the government and tea farmers.
2. Report on the work rectification of tea professional cooperatives
In 2××× years, with the leadership and care of the government and relevant departments, Pingjiang Anding Tea Farmers' Professional Cooperatives actively promoted the development of tea industry in our area with the help of the spring breeze of supply and marketing reform, guided tea farmers to scientifically plant and standardize production, and continuously improved the yield and quality of tea. Through the concerted efforts of all members of the United Society, all the work was carried out in a normal and orderly manner.
1. Main tasks
(1) Strengthen scientific and technological training and improve the quality of tea farmers
With the expansion of the detection scope of tea pesticide residues in the European Union and the improvement of pesticide residue limit standards, the United Press believes that only by raising scientific and technological awareness, speeding up the cultivation of organic tea and pollution-free tea and improving the picking technology can it take the initiative in future business operations. To this end, although the United Society is in a difficult period to start, it still employs relevant experts and technicians to conduct technical training for cooperative members. First, send representatives to visit and study in other places. In November, 2×× year, organize members to attend the training meeting on tea planting and processing sponsored by Hunan Tea Research Institute to systematically learn modern tea production and processing technology; The second is to provide technical guidance to tea farmers on tea planting, fertilization in tea gardens, fresh leaf picking and tea processing; The third is to carry out technical training on how to prevent and control tea pests and diseases. In 2××× years, 48 people were trained and studied, and the related expenses were more than 1, yuan.
(II) Consolidate the industrial foundation and enhance the development potential
In the early days of the establishment of the United Society, its members * * * had an area of 15, mu of tea gardens and more than 2 primary tea factories. Many tea gardens were still under extensive management, and many equipments and workshops were obsolete, resulting in low production efficiency and economic benefits. In order to integrate and optimize the allocation of resources and promote the optimization and upgrading of industrial structure, Lianhe invested more than 3, yuan to transform tea gardens and improve tea varieties. * * * Introduced and planted more than 7 mu of Anji white tea and more than 5 mu of high-quality improved tea and gold tea. At present, the transformation of tea gardens has achieved initial results. At the same time, in order to meet the market demand, the factories and equipment of 1 tea factories were upgraded, thus improving the processing environment and product quality.
(3) Strengthen marketing and enhance brand image
The establishment of the United Society aims to promote vertical cooperation in the processing, storage and sales of tea from pre-production, mid-production and post-production according to the requirements of agricultural industrialization, and organize farmers with decentralized management in a planned and large scale to form an interest mechanism of "taking risks and enjoying benefits". Therefore, whether the product sales channels are smooth and whether the sales are good or bad is an important link in the whole business operation process. Over the past year, we have taken the initiative in marketing without waiting for customers to come to our door. On the basis of full investigation and understanding of market conditions, organize marketing personnel to run the market, find information and order all over the country. Set up sales points in Guangdong, Shanghai, Beijing, Hunan and other places. Form a professional cooperative organization integrating production, processing and sales. Products have been sold all over the country, and some products are exported. Through hard work, * * * has produced and sold more than 1,8 tons of tea. The output value and output have made great progress compared with the previous decentralized management.
on the basis of expanding production and sales, actively organize members of the United Society to participate in various large-scale tea events such as tea exhibitions and expositions. With the help of the stage of various exhibitions, the culture and history of high-quality tea, famous tea and Anding tea under the United Society will be presented in a more intuitive way to the eyes of tea lovers, tea lovers and tea lovers at home and abroad. At the organizing committee of the 2××× National Yellow Tea Fighting Competition and Yueyang Tea Expo held in Yueyang in May, the cooperative members who participated in the competition won one special gold medal, two gold medals and two silver medals. Winning the honor is not only the recognition of the product quality of Lianhe, but also the affirmation of the brand image and influence of Lianhe, and it is also a spur and encouragement for future development.
(IV) Strengthening internal management and improving service level
According to the Articles of Association, the Union elected and established a board of directors and a board of supervisors, established a sound financial system, and implemented a unified operation mode of purchasing fresh leaves, processing products and selling products. Standardized management not only increases the income of enterprises, but also increases the income of farmers who join the cooperative. Through order assistance and labor input, the per capita annual income of neighboring farmers is increased by about 8 yuan.
2. Problems
1. The demonstration scope of standard cultivation techniques in the base is small and needs to be popularized.
2. The planting and processing technology is backward, and the product value is not high, so training needs to be strengthened.
3. The market share of products is small, so it is necessary to strengthen market cultivation and speed up the construction of e-commerce platform and information network.
4, financial difficulties, limited manpower, material resources and financial resources. To be supported by the government and relevant departments in scientific and technological information and funding projects.
Third, the next work ideas and measures
1. Consolidate the industrial foundation and enhance the development potential
First, strengthen the "three products" certification and improve the quality of tea; The second is to transform low-yield tea gardens and increase tea yield per unit area; Third, do a good job in breeding and promotion of improved varieties; The fourth is to clean up the existing processing facilities.
2. Strengthen standardized management and promote brand cultivation
Actively respond to the call of Yueyang Municipal Party Committee and Municipal Government, take the development of Yueyang Yellow Tea brand strategy as an opportunity, and grasp five unified norms (standardized planting management, standardized picking and processing, standardized quality standards, standardized brand packaging and standardized grading system) according to the overall goal of one year's exploration, two years' molding and five years' completion. Through standardized production, technological innovation and management innovation, we will vigorously improve product quality and consumer satisfaction, and enhance brand creation. At the same time, we are committed to the cultivation and promotion of the unified trademark brand "Qin Hu Chun" registered successfully in 2××× years, and strive to create the brand within three years.
3. Expand marketing channels and launch e-commerce platform
Actively use various publicity media to publicize the historical origin, quality characteristics and unique flavor of Anding tea, organize member units to participate in various tea events at home and abroad, improve the domestic marketing network and expand the market sales space. With the help of e-commerce platform, online and offline are combined to create an omni-channel operation model.
4. Combine tourism characteristics to create a tea tourism culture
Take advantage of the vigorous development of tourism in Pingjiang to promote the organic combination of tea industry and tourism and extend the tea industry chain.