Nowadays, any enterprise needs a website. After all, the website is already the main tool for an enterprise to connect to the outside world!

The website address of an enterprise is called an "Internet trademark". A domain name that matches the name and image of the enterprise is a prerequisite for the enterprise to conduct online marketing. The website is an important window for promoting and reflecting corporate image and culture on the Internet.

1. How to choose your own domain name when building a corporate website

A domain name that matches the name and image of the company is a prerequisite for the company to conduct online marketing. Due to the uniqueness of a domain name, once a domain name is successfully registered, no other organization can register the same domain name. Therefore, the domain name is an important online trademark of the enterprise and plays the role of corporate identity in online marketing. When naming the domain name, it is necessary to consider that the domain name is consistent with the name and logo of the enterprise. A good domain name should be concise to avoid memory difficulties caused by too long characters. In addition, the domain name should also take into account the international nature of the Internet and take into account international users. A good domain name is related to the overall success of the future corporate network brand image. If your domain name is not easy for your potential users to remember and use, it is equivalent to making them forget how to find the virtual facade of your company.

2. Does a corporate website need space?

How much space is needed to build a corporate website? How should companies choose space?

Businesses need their own space to build a website. That is to say, you need to choose a suitable server. The size of the space is mainly selected based on the size of the enterprise and the size of the website. Generally speaking, large enterprises have strong strength, and based on the enterprise's own huge database and security considerations, they choose to set up their own servers. is the best choice; medium-sized enterprises are more willing to choose server hosting services, so that they can save the large expenses of managing and maintaining servers and network administrators; small enterprises can share virtual hosts with others, that is, renting space . The average space for small and medium-sized enterprise websites is about 100M-200M.

3. Does an enterprise need planning to build a website?

Websites need planning too much, and this is often not taken seriously by website owners and producers. When many companies build websites, they simply do the following: find some information about the company profile and product profile, add a few photos, give it to the producer, say something like "make it beautiful," and the rest is done. Just waiting for acceptance. As for the producer, he first follows the customer's opinions and meets the customer's requirements to the maximum extent. The main thing is to make the web page look good, and add some dynamic effects and the like to complete the work. Such a website may be really beautiful and both parties may be satisfied, but it is definitely not a very practical and good website. Why? Because it is nothing more than a corporate brochure, similar to a blackboard newspaper, and it only conveys some simple information.

The construction of a good corporate website is actually a process of marketing integration. It first requires understanding the various needs of the company, including understanding the company's market conditions, competition status, marketing channels, methods and methods, etc. , and then combine it with Internet technology. If it is suitable for online operations, move it online (of course it is better than the original offline operation). If it can be combined with the Internet, combine it.

Most companies, although they are experts in traditional marketing, do not understand the Internet, especially the functions that the Internet can achieve, or do not have a deep understanding, so they cannot propose anything. Requirements, I can’t think of what functions to set up. At this time, I need an Internet marketing planner. How to embody the functions of the website more simply, how to integrate these functions with the enterprise's CI system, etc. are in-depth planning of the website and are inseparable from every good website.

It can be seen that the website needs to be planned. Understanding the laws of the market, having rich experience in traditional marketing planning, being very proficient in the Internet, and having high professional ethics are all necessary for an online marketing planner.

Building a corporate website requires a complete plan, which includes the company's market analysis, feasibility analysis, target group analysis, main column settings of the website, main functions of the website, and the overall structure of the website.

IV. What should be paid attention to when planning a corporate website

As a corporate website, the first condition is to have strong profitability. A website that cannot bring profits to the enterprise is like a spam website and does not help the enterprise at all. If a corporate website wants to have strong profitability, it should have a complete website construction plan. Netzhicheng will provide enterprises with a complete set of website construction plans based on the different nature of the enterprise and different business purposes.

5. How much does it cost to build a corporate website?

Generally, the price varies according to the functions and content of the website. Generally, the production cost of a medium-sized corporate website is 2000-3500. Yuan or so. According to the different requirements of different companies, I will give different planning plans and have different production costs.

6. How long does it take to build a corporate website

The production time of a corporate website will also vary according to different functions and content. The general production time is from one week to one About a month.

7. How long does it take for a corporate website to see results

Generally, after a corporate website is completed, it needs to undergo the first step of optimization. After that, the corporate website will log in to various websites. Big search engines will then develop different overall Internet marketing plans based on the different nature of the enterprise, and then gradually implement them according to the specific content of the plan under the guidance of the enterprise. Under normal circumstances, companies will see obvious results after three months.

8. How can corporate websites play a role

Businesses building their own websites are not just for decoration, but to gain benefits from them. The production of a website cannot only be beautiful and blindly compare, but should be based on the needs of business operations and construct an Internet plan and model suitable for its own characteristics, so as to obtain the maximum return with the minimum investment. Only by making the website an effective link between the enterprise and its customers can the website truly play its role. In addition, the company's website should also pay more attention to its own specific customer groups, maintain communication with customers through various forms, and attract customers to continuously communicate with the company through the website, thereby deepening the relationship with customers, understanding customer needs on a deeper level, and providing services for customers. Business development services provided.

9. What materials should a company prepare to build a website?

After understanding the design style of the website, you need to understand the purpose of building a website: to build a An effective marketing website must not be careless or hasty. Prepare some information casually, find some symbolic pictures, and hand it to a professional company at once. After a short time, the website will be OK. This is an absolute mistake! Perhaps you have learned that peer companies have built networks one after another and achieved certain results; perhaps you have been repeatedly advised by salespeople from Internet companies before you are ready to invest in building a website. I remind you that it must be clear from the beginning: you can use What does the website do? Through the website, what can you provide visitors or customers, or what benefits do you bring to consumers? Then ask yourself what benefits you can get from it

Here, I would like to remind you to pay attention to One point is that it is best to find a dedicated person to organize text materials, preferably someone who is familiar with marketing and has certain text organization skills. They can consider text organization methods from multiple perspectives of enterprises, markets and consumers. My working experience is that when companies provide information, they often rely on corporate brochures, color pages, various reports, and technical information. What I want to say is that these materials are often too technical or blindly based on the company's perspective, and lack a business perspective. Think about the problem from the customer's perspective. Of course, these are good information, but it is recommended that you find someone to sort it out.