On the basis of China's traditional food culture, South Beauty has the courage to break through and innovate boldly, combining China's classic cuisine with fashionable and modern design and management concepts, which not only pursues the innovation and integration of dishes, but also marks a new idea of restaurant design, and carries out western-style design on the classical Jiangnan Bridge in China. Each restaurant adopts different decoration styles and employs international designers to tailor them, bringing fashion, health and elegance to consumers with a restaurant environment that combines Chinese and Western styles.
In 2006, the franchise business was added to the strategic development plan of South Beauty, and South Beauty began to infiltrate its business accumulation in cities such as Beijing and Shanghai into domestic secondary cities. At the same time, South Beauty readjusted its strategic objectives, subdivided the original customer groups and needs, and pushed the dishes, services, environment and concepts of Chinese business meals to the extreme for the top service market, high-end business meal market and fashionable and healthy catering market.
Up to now, South Beauty has opened more than 40 branches in Beijing, Shanghai and other cities and lots with the most commercial value, with a total business area of over 70,000 square meters and more than 6,000 employees. In 2008 alone, more than 1 1 10,000 business people, fashion elites and foreigners dined in South Beauty. It is estimated that more than 50 new chain restaurants will be developed nationwide in 2009, and will land in overseas markets such as the United States and Japan.
In April 2007, South Beauty Group reached a cooperation with Marfo, a world-renowned aviation catering company. The Chinese food in South Beauty has been sent to Air France and Dutch Airlines by Marfo, and the cooperation in food supply has officially started. Service standards and food quality began to gain international recognition. At the same time, as a catering service provider for the Beijing Olympic Games, South Beauty will also provide catering services for Olympic venues during the Beijing Olympic Games.
On June 5438+065438+ 10, 2007, South Beauty was officially recognized as a "well-known trademark in China", which is the only trademark protected by international law in China, further opening up the development space of South Beauty in overseas markets. After nine years' healthy growth, South Beauty has gradually set a new standard for high-end service in China, developed into a world-class China restaurant with the most fashionable taste and innovative ideas, and led the catering industry in China to move towards an international-class national catering brand in China.