Zhonghui Design Packaging Design Works
Why should we do packaging design?
First, the protection function
Protection function is also the most basic function of packaging. A commodity has to be circulated many times before it can enter a shopping mall or other places and finally flow to consumers. During this period, it needs to go through loading and unloading, transportation, inventory, display and sales. Zhonghui design found that many external factors, such as impact, humidity, light, gas, bacteria and other factors, will threaten the safety of goods during storage and transportation. Therefore, as a packaging designer, before starting the design, we must first think about the structure and materials of the packaging to ensure the safety of goods in the process of flow and circulation.
Second, the convenience function
The so-called convenience function means whether the packaging of goods is convenient to use, carry and store. A good packaging work should be "people-oriented" and consider from the consumer's point of view, which will bring the relationship between goods and consumers closer, increase consumers' desire to buy, trust goods and promote communication between consumers and enterprises. I think, when many people buy canned drinks, they like the pleasure of "bang" when opening the lid.
Third, the sales function
In the past, people often said that "the fragrance of wine is not afraid of the depth of the alley" and "first-class products, second-class packaging and third-rate prices". As long as the product is of good quality, it will not be sold. In today's increasingly fierce market competition, the role and importance of packaging design are also well known to manufacturers. People have already felt that "the smell of wine is also afraid of the depth of the alley." How to sell your products well and jump out of the dazzling shelves is not enough to rely solely on the quality of the products themselves and the bombing of the media.