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Is using a person’s name as a trademark considered infringement?

Legal analysis: The parties claim that the trademark in dispute infringes their right to name. If the relevant public believes that the trademark sign refers to the natural person, it is easy to believe that the goods marked with the trademark have been licensed by the natural person or are in connection with the natural person. If there is a specific connection, the people's court shall determine that the trademark infringes the name right of the natural person. If a party claims the right to a name using a specific name such as a pen name, stage name, or translated name, and the specific name has a certain degree of popularity and has established a stable corresponding relationship with the natural person, and the relevant public uses it to refer to the natural person, the people's court will support it.

Legal basis: Article 57 of the "Trademark Law of the People's Republic of China" Any of the following acts is an infringement of the exclusive right to register a trademark:

(1) ) Using the same trademark as its registered trademark on the same kind of goods without the permission of the trademark registrant;

(2) Using the same kind of trademark as its registered trademark on the same kind of goods without the permission of the trademark registrant Similar trademarks, or using a trademark that is the same or similar to its registered trademark on similar goods, which is likely to cause confusion;

(3) Selling goods that infringe the exclusive rights of registered trademarks;

(4) Counterfeiting or manufacturing other people’s registered trademarks without authorization or selling counterfeit or unauthorized registered trademarks;

(5) Replacing the registered trademark without the consent of the trademark registrant and replacing the replaced trademark The goods are put into the market;

(6) Deliberately providing facilities for infringement of the exclusive rights of others’ trademarks and helping others to infringe the exclusive rights of trademarks;

(7) Giving Any other damage caused by the exclusive right to use a registered trademark of others.