1. From the external information, the company name should highlight its unique personality, be extraordinary, unique, concise, elegant and loud, easy to read and remember, have a sense of rhythm, have strong communication power, contain moral implications, and be consistent with its business philosophy, service purpose, product image and activity logo.
2. From the internal data, the enterprise name should complement the five elements of its industry, and the choice of font and strokes must support the five elements of business projects; The name of an enterprise should complement the eight characters of the legal representative of the enterprise, and its mathematical five elements should be coordinated with the eight characters of the legal representative. The name of an enterprise should be auspicious in numbers and imply auspiciousness, and the line number, industry and full name of the enterprise must coexist.
second, the naming skills of advertising companies
1. The company name should have its own uniqueness.
the company name should have its own uniqueness. Individual company names can avoid being the same as other company names, so as not to confuse the public's memory. The complete list of advertising company names in 216 can deepen the public's impression of the company. For example, Beichen Group's "Beichen", Tiandi Express's "Tiandi" and Lenovo Group's "Lenovo" all have unique personalities and are impressive.
2. The company name should conform to the company concept and service purpose.
the company name should not only be unified with its business philosophy and activity logo, but also conform to and reflect the content of the company philosophy, and also reflect the company's service purpose and product image, so that when people see or hear the company name, they can feel the company's business philosophy, have happy associations and have a good impression on the company. This will help the company establish a good image. For example, the name "Bluebird" is like an island in the blue ocean. It's quiet and peaceful here, which provides a place for people to rest, and also pours out the blue bird feelings to consumers, thus establishing a good corporate image.
3. The company name should be short and clear.
concise company names are easy to spread, concise and clear at a glance, which can not only attract customers and greatly improve the spreading power of company names, but also convey a wide range of meanings to consumers, which is helpful to arouse brand associations and arouse communication desires. If Motorola simplifies its trademark from Motorola to Moto, there is a reason. For example, names such as "Master Kong" and "Want Want" are short and pithy, which have created extraordinary benefits for enterprises. Another example is Schindler, Qingqi, Zhongyi, Express and so on, all of which are short and bright models.
3. Key points of advertising company names
1. The names of advertising companies emphasize identifiability. A company should be distinguished from other companies of the same type, and its name should be recognizable. Be original, avoid similarities, and make it clear at a glance. The naming of advertising companies emphasizes five elements: the industry of an advertising company belongs to different five elements. Therefore, when naming a name, the five elements should be the same as or the same as the industry where the advertising company is located. Only in this way can advertising companies develop smoothly and have a bright future, and their business in this industry is growing.
2. The naming of advertising companies emphasizes exclusivity. An advertising company must have its own proprietary concept if it wants to be different in the market. The names of advertising companies shall be unified, and the names of advertising companies shall be consistent with the image set by the company, and shall not conflict or contradict each other. Advertising company names emphasize communication, and advertising company names must be concise, clear, easy to write, easy to read and easy to remember, so as to communicate.
3. advertising companies should combine inside and outside, and match inside and outside to make corporate image planning more perfect. A good name should be based on the date of birth of the founder. The name of the 216 advertising company roster and the name of the founder's birthday are both good. Therefore, the first step in running a company is not to go wrong. A good advertising company name can make the business prosperous and the financial resources extensive.
IV. Taboo of advertising company names
1. Avoid some jobs
Trademarks are for consumers, and the popularization of words should be considered. But unfortunately, some trademarks also have some very serious problems in naming words. A soybean protein powder factory named its products such as soybean protein powder and instant soybean milk as "Feng Gang". Don't say that ordinary farmers and citizens don't know such trademarks. I'm afraid even the teachers in the university may not be known by everyone. It is hard to imagine that such a trademark can become a famous brand, and it is hard to imagine that goods with such a trademark can sell well in the market. Some people use obscure words for their names, because they think that a good name depends on choosing a good word. Therefore, when it comes to naming names, the first thing I want to list is to go through Kangxi Dictionary. As everyone knows, the actual situation is just the opposite. A good name, like a good article, sees magic in plain, not by obscure words, multi-stroke words and variant characters. The complete works of 216 advertising company names. Among these beautiful names, such as Great Wall, Leo Burnett, Zhongqiao and Darbis, which one is not a common word?
2. The company name should avoid obscure semantics.
The implication is that the pronunciation is too profound for others to understand. It's like choosing an obscure word. Although the meaning is good, no one understands it. No matter how good the meaning is, it's meaningless.
3. Avoid using polyphonic words in the company name.
naming people's names with polyphonic characters, like using obscure characters, will bring great inconvenience to people's address, and the meaning itself is not clear enough. People with two or more pronunciations are more likely to feel at a loss when they use polyphonic words to name their names. For example, the word "le" in a restaurant has two pronunciations, one is "le" and the other is "yue", which makes people wonder which sound is better. For example, there are two ways to pronounce the following words: line, raw, blunt, medium, money and super. Of course, we are not saying that you should never use polyphonic words when naming names. But at least make sure that others can confirm their pronunciation and won't mispronounce it.
4. The company name should avoid bad intentions.
for example, you happen to be engaged in the manufacture and sale of cosmetics, so you are whimsical. You want to register "heroin" as a trademark and let consumers buy it by name. 216 advertising company name encyclopedia, then you may have entered the trademark office on impulse, but you are disappointed! Because the word "heroin" is not only homophonic, but also synonymous with drugs, which obviously violates the so-called principle of good manners and customs.
Many advertising companies want to have their own good names. Because their main business is to help others advertise, advertising companies pay special attention to creativity and design. How to give a good name to an advertising company? The following is a complete collection of the names of some advertising companies collected by Xiao Aza at Naming Net. The following names are for reference only.
Cai Bo advertising company
Yixing advertising company
Ding Sheng advertising company
Bojie advertising company
Longyun advertising company
Mohan advertising company
Lu advertising company
Jin Dian advertising company
Qixiang advertising company
Borui advertising company
Seg advertising company
and Chuangchuang advertising company. Division
Zong Dian advertising company
Jinhe advertising company
Kaiyang advertising company
Li advertising company
Shunze advertising company
Huachi advertising company
Guotai advertising company
Cinda advertising company
Rising Sun Yinsai advertising company
Qiancheng Chuangmei advertising company
Boyang advertising friend company
.
Aobei Advertising Company
Chuanyang Advertising Company
Dicheng Advertising Company
Simei Advertising Company
216 Advertising Company Name Collection
Zhongqi Advertising Design Company
Qiyi Advertising Company
Dingli Advertising Company
Lan Se Creative Advertising Company
Maoming Lufei Advertising Company
What Advertising Company < Advertising company
Fengyun International Advertising Company
Nature Advertising Company
Sea Wings Advertising Company
Sheng Advertising Company
Borui Advertising Company
Huamei Advertising Company
Shi Kuang Advertising Company
Yingong Advertising Company
Hong Advertising Company
Zhanbo Advertising Company
.
An Lida Advertising Company
Xinxin Advertising Company
Black Eye Advertising Company
Tianshiyi Advertising Company
Huayu Advertising Company
Jingda Advertising Company
Dark Horse Advertising Company
Xingcheng Advertising Company
Yangming Advertising Company
Juge Advertising Company
Borui Advertising Company.