Trademark exclusive rights refer to the exclusive right to use the registered trademark enjoyed by the owner of a registered trademark.

The specific content is reflected in two aspects:

First, the right to use the trademark means that the trademark owner has the right to use the registered trademark within the scope of its registration approval and obtain legitimate economic benefits. And use the registered trademark for corresponding advertising;

The second is the right to prohibit use, that is, the right holder has the right to exclude any other person from using the same or similar registered trademark on the same or similar goods or services. Similar trademarks.