In trademark registration, Ali is a "zoo" and Huawei is a "myth group".
In addition to the "Huawei HarmonyOS System" trademark that broke out a few months ago, in April this year, Huawei submitted a large number of applications for registration of well-known trademarks related to the myth of China, such as White Tiger, Honghu Lake, Gluttony, Fire Dragon, Zi Long, Weifeng, Qingniu, Tengshe, lin xi, Jade Bird, Suzaku and Danque.
The hottest movie this summer is the domestic animated film Nezha. Since its release, the box office has exceeded 4.7 billion yuan, ranking second in the total box office list of China film history.
According to the First Financial Report, Nezha producer Light Media applied for nearly 2,000 trademark registrations from August 9, and the contents of the trademarks are basically related to Nezha.
As the producer of Nezha, the act of registering a large number of trademarks of Nezha is likely to be "protective registration", that is, to prevent the trademarks from being registered first by others.
According to the relevant provisions of the Copyright Law, authors can independently exercise copyright on works that can be used independently, such as scripts and music. There is no doubt that some characters or contents created and designed in the film Nezha should belong to the category of works that can be used independently.
If the Nezha-related trademarks applied for by Light Media are successfully passed, not only the procedures and contents of the trademark examination institutions need to be checked, but also the authorization or permission of the relevant copyright owners.
In addition, when the number is too large, there is no real use or even malicious registration, (the company) may be convicted of breaking the law. This is also a concern of many netizens. Light Media suddenly registered for malicious cybersquatting for profit.
Besides, the general question is, Nezha is a classic fairy tale of China. Is it legal to register a trademark with mythical figures?
In fact, Huawei's "myth group" was mentioned earlier, and the trademark law itself does not prohibit the registration of well-known names as trademarks.