(1) Class 14 Trademark Registration Process There are two formal and legal ways to register a trademark. One is to prepare the trademark registration information yourself and submit the registration application to the Trademark Office; the second is to entrust a company established in accordance with the law. The trademark registration agency platform registers on your behalf, and the specific procedures are almost the same. 1. Design the registered trademark in advance. Include the trademark image, Chinese and English names, and ensure that the trademark meets the qualifying conditions. 2. Determine the scope of use of the trademark. Trademarks are divided into 45 major categories, and each major category is divided into subcategories. Therefore, when registering a trademark, you must determine the specific use scope and product name of the trademark in advance. Jewelry should be registered under Class 14 Jewelry, Precious Metals, Watches and Clocks. This category includes precious metals and their alloys; jewelry, precious and semi-precious stones; clocks and timepieces. Secondly, register other related categories according to your own trademark needs, such as 35 categories of advertising, 37 categories of repair, 39 categories of product packaging and storage, 40 categories of material handling, etc. 4. Submit information to the Industrial and Commercial Bureau. The information is slightly different for different processing methods. The specific differences are as follows: (1) If a natural person applies to register a Class 14 trademark, the relevant trademark pattern, a copy of the individual industrial and commercial household business license, and the natural person must be prepared in accordance with the regulations of the Trademark Office. Copy of ID card, etc., fill in the trademark registration application form, and sign to confirm the application. (2) If an enterprise applies to register a Class 14 trademark, it must fill in the relevant registration application form and the applicant's signature and stamp the company's official seal in accordance with regulations. At the same time, it must submit the trademark drawing, a copy of the business license, and the registrant's identity document. 5. Waiting for the review by the Trademark Office, the process usually takes 12-16 months. (2) Class 14 trademark registration fees and influencing factors 1. The Trademark Office charges official fees. The fees required to register Class 14 trademarks are the same as those for other categories. The Trademark Office charges an official fee of 300/item, which includes 10 small items of goods. An additional 30 yuan will be charged for each additional item. 2. Trademark agency fee If you entrust a relevant trademark agency to register, you will also need to pay fees according to the agency's charging standards. The market price for Class 14 trademark agency fees is 200~1,400/piece. It should be noted that if this jewelry trademark has a high reputation or has additional value of its own, its product value may need to be re-evaluated. When consumers purchase jewelry and jade, their consumer psychology is more focused on the quality and safety of the product. Therefore, the amplification and association effects of the brand are more obvious. The importance of trademarks as the foundation of the brand is self-evident.