The entrepreneurial story of a group of tea merchants born in the 1980s

Huangshan is a famous hometown of tea at home and abroad. Tea is the largest characteristic industry and advantageous industry of our city's rural economy. According to statistics, with the changes in the consumption environment and consumption patterns, more than 80 tea companies in our city have settled in e-malls such as Taobao, JD.com, and Yihaodian. Among them, there is a group of young people born in the 1980s in our city who have entrepreneurial dreams. Through the huge platform of the Internet, they combine the resource advantages of their hometown with their own life dreams, and write entrepreneurial stories that move forward.

Be a production supplier

"Enter the product Huangshan Maofeng, and the Taobao search results in 9,079 products, while there are 33,500 products such as Longjing and black tea. There are 183,600. Comparatively speaking, the potential of Huangshan Maofeng is still great." In front of the computer desk of a store in Huangshan Tea City, the young tea merchant named Jiang Jian gestured and said, "Huangshan Maofeng Network" He is optimistic about the future of sales.

Jiang Jian has been engaged in wholesale tea business for nearly ten years, but started tea e-commerce only two years ago. Jiang Jian strongly feels the huge potential of the Internet to promote the economic development of the tea industry: "If we do activities, a A single product can sell for 2,000 units. Even on normal days, several boxes of goods are shipped every day, and the volume is considerable." Jiang Jian's tea mainly comes from his hometown, Xinxikou Township, She County. Xinxikou is one of the main tea producing areas in She County. While Jiang Jian was typing on the keyboard in Tunxi doing business, his brother Hu Jian was busy in the tea processing workshop in Xinxikou. Unifying standards as much as possible and improving tea quality is what Hu Jian has been immersed in in recent years. Strict picking requirements and subdivided green leaf grades; or introduced new production equipment and used gas to replace unstable electricity; or learned from "stones from other mountains" to improve the production process, Hu Jian practiced one by one, striving to improve tea through subsequent processing quality.

Tea quality assurance, with the help of the Internet communication and trading platform, more and more online sellers actively contact them, hoping to get bulk supply. In 2014, his family's Maofeng shipments alone exceeded 20,000 kilograms, which further strengthened the brothers' current corporate positioning as a production-oriented supplier. "Focus on production and supply downstream retail stores or wholesale marketers. This is also a process of continuous accumulation of self-energy." Hu Jian said.

The brothers maintain clear goals and a pragmatic entrepreneurial attitude: "In fact, we have registered the 'Three-Pointed Dew' trademark a long time ago. When the time comes, we will still focus on our own brand." The brothers admitted that brand building has always been their dream!

Make tea "thick"

Shendu Zhentan Village in Shexian County is one of the demonstration sites for the mechanized development of tea in Shexian County , the tea garden area exceeds 1,500 acres, and there are more than 30 tea machinery processing households. This place is on the golden tourist route of Xin'anjiang Landscape Gallery, and is surrounded by famous attractions such as Changxi Ancient Village and Yangchan Tulou. In addition, Dingtan Village has the foundation for the development of the tea industry over the years. Zhang Qiya, who was born and raised here, thought of integrating resources. "With the advantages of tea, why not come to a tea garden and let tourists experience it."

Over the past few years, Zhang Qiya has been making useful entrepreneurial attempts: raising peacocks, feeding native chickens, and opening Taobao stores. They all revolve around one purpose: "Take tea as the core, extend the industrial chain, radiate tourism, and make tea thicker." In 2013, she started selling tea online with scented tea and green tea as the entry point. The customers of the online store are mainly young people. Many of them like scented tea and are not used to traditional green tea, so she repeatedly debugged and produced it. Finally, the green tea with bright green color, light taste and slightly floral fragrance was recognized. In November last year, she transferred 16 acres of land in the village, invested 850,000 yuan to build a factory, and launched two clean green tea production lines before the tea season. She controlled it from the source and focused on improving the quality of tea. The price has risen accordingly, and the average profit of dry tea per kilogram has increased by about 50 yuan.

“Orders this year have increased by 20%, and there are still almost 30,000 kilograms of future orders.” Zhang Qiya is quite satisfied with this year’s situation.

At present, her Shangyou Tea Industry has obtained QS certification. Combining the "wholesale and retail" approach, it is constantly developing brand products and maintaining new and old customer bases. At the same time, the ecological farm project and tea garden base construction are in full swing. It is hoped that various resources of "sticky" will allow tourists to not only enjoy the pleasure of farmhouse, but also participate in the experience of tea making, tea tasting and tea garden tours. . Zhang Qiya said that next year's tea season will be very lively here!

"Planting chrysanthemum tea thousands of miles away"

Oranges grown in Huainan will become tangerines, and those growing in Huaibei will become tangerines. . However, in the Internet age, "migration" is easy. Anhui tea merchant born in the 1980s, Zhang Kaichen, successfully "stocked" high-quality camellia seedlings to Heilongjiang and other places thousands of miles away.

30-year-old Zhang Zhangchen can be regarded as one of the earliest tea e-commerce companies in the country. The online store Zhang Lilong Tea Ji, run by him, has entered its 11th year this year. In 2005, Zhang Kaichen, who was helping his father Zhang Lilong manage a tea shop in Hefei, was prompted by a professor at Hefei University of Technology to start learning computers and entered the world of online business, becoming the number one trend-setter in the industry.

The lack of business is the first problem facing Zhang Zhangchen: in the first three months, he didn’t make a single business! “My stuff is so good, but customers don’t know about it, so I’ll give it away.” The first three I delivered 1,000 pieces in a month. "Zhang Zhangchen made a wise decision, "I expected that half of the customers would come back, but I didn't expect that 95% of them would come back, and some of them would still place orders now."

The expansion of business scale has made Zhang Zhangchen happy. Realize that only by ensuring the quality and quantity of products can we ultimately achieve sustainable development. In 2012, Zhang Kaichen resolutely moved his online store back to the tea market in Shexian County.

On the one hand, he selected high-quality processors to ensure the supply of tea products. On the other hand, he "invited" high-value and rare high-quality chrysanthemum seedlings into the base for cultivation and planting, and the scale was steadily expanded from a few points to more than 20 acres. Kaikaichen's chrysanthemums are not sold by the pound, but by the flower, with prices ranging from 2 yuan to 15 yuan.

Kaifeng Chen, who has a strategic vision, made a bold attempt to "freeze" the chrysanthemum seedlings cultivated in the base to be planted thousands of miles away in Hebei, Heilongjiang, Yunnan and other places, and then repurchase the finished chrysanthemums, which not only solved the problem of planting The problem of small scale also paved the way for the next step of market promotion. Currently, Kaikaichen has distributed more than 500,000 seedlings this year.

For Zhang Zhangchen, his ten-year e-commerce career has changed not only his lifestyle, but more importantly, he has learned to look at the world and think differently.

In the "Internet" era, the two brothers Hu Jian and Jiangjian, Zhang Qiya, Zhang Kaichen... a group of post-80s tea merchants have created different entrepreneurial templates with their wisdom and resources in their respective business environments. However, behind the sweat and tears is their blooming youth and a period of unrepentant dedication. ;