In the past, Mengniu cooperated with Coca-Cola to obtain a registered trademark, and the existing Yili applied for the trademark of Hipi Cattle Industry, all of which showed the importance of intellectual property rights. The current market competition is to seize the market opportunity, seize the promotion, publicize in place and have high influence, so whose market will win. Personally, I am from Inner Mongolia, and both companies are from their hometown, so I feel the same way from the heart. As a consumer, I like both brands of products very much, but if a person has a taste, my family will prefer one of them. Mengniu and Yili are also fiercely competitive, and interviews for various commodities are almost one after another. In the past, Mengniu and Coca-Cola co-founded the brand. Now Yili has applied for the trademark registration of Hipi Cattle Industry, which shows that all enterprises attach importance to intellectual property rights and hope to seize more market share.
As a consumer, I still hope to see that the two companies can bring us competition in the dairy market with guaranteed quality. It is imperative to have courage only when there is competition, which is good for every brand. Of course, this market competition should be benign and orderly. As consumers, we don't care who will register the trademark and compete for intellectual property rights. What we care about is whether these two companies can bring us dairy products with guaranteed quality. As consumers, it is what we want to see that we can drink healthy, hygienic, safe and guaranteed dairy products. As for the rest, it's a business matter.
The registration of trademarks also reminds everyone. I don't know if you have always registered a personalized trademark with your screen name or the name of the official WeChat account, which may be useful in the future. In case someone wants to buy it from me, wouldn't it be rich? Business opportunity is in a flash, friends, seize it!