1. Gradually rising popularity: With the popularity of short video platforms and the increase in the number of users, more and more cultural and creative products have begun to appear in short videos, and brand publicity and promotion have also begun to turn to this channel.

2. Creativity and content are key: In short videos, the quality of creativity and content is very important. Good ideas and content can attract more audience attention and sharing, thereby increasing the visibility and brand value of cultural and creative products.

3. Diverse types and forms: Cultural and creative products are reflected in short videos in very diverse ways. Some brands will choose to display their products directly, while others will use small theaters, animations, etc. for creative presentation and promotion. .

4. Insufficient standardization and management: Due to the low threshold for creation and publishing on short video platforms, it is difficult to guarantee the quality and authenticity of cultural and creative products. At the same time, there are also certain problems in standardization and management, such as infringement, false propaganda, etc., which need to be noted and resolved.