Weight is a valuation and comprehensive score given by a platform according to the performance of goods. Weight does not directly determine the ranking, but it has a great influence on the ranking. Open Taobao to search for a baby, and there is a search ranking among many treasures in Taobao. The higher the ranking, the higher the corresponding page displayed on Taobao. This search ranking is measured and influenced by weight.

what is the weight of Taobao sellers?

Weight is a valuation and comprehensive score given by a platform according to the performance of goods.

The weight does not directly determine the ranking, but it has a great influence on the ranking. Open Taobao to search for a baby, and there is a search ranking among many treasures in Taobao.

The higher the ranking, the higher the corresponding page displayed in Taobao, and this search ranking is measured and influenced by weight;

From the competitive ranking rules of stores, we can see that the optimization of store weight is also the premise of traffic explosion.

Especially for search traffic, the recommended traffic is stable, not only by promotion, but also by its own strength, so as to have a stable ranking and a stable traffic entrance in the competition of stores.

Only by solving the problem in essence can we seize the traffic, and free traffic will break out in a short time. If any store wants to operate well, it is important to improve its weight.

what is it made of?

Usually, the weight composition is divided into four parts: the first is popularity weight, the second is sales weight, the third is Taobao label weight, and the fourth is repurchase weight.

popularity weight is divided into purchase weight and collection weight. Buying is the first feeling of the product, and there is an impulse and desire to buy it. Therefore, the conversion rate of shopping carts is generally the highest in stores, but only the people with labels will have weight.

If it's a product with a lot of shopping carts, then this chaotic label can't bring popularity weight and collection weight-if the purchase is the recognition of the product, then the collection is the recognition of the store.

It is hoped that there will be more opportunities to place orders in the future, which is of great significance to enhance the weight of the store.

the weight of goods comparison is based on the premise that the user's own label conforms, and the corresponding weight will be generated.

the browsing weight is also based on the premise that the user's own tags meet, and the corresponding weight will be generated.