Trademarks are intangible assets, which are intangible assets in accounting. Intangible assets are understood in a narrow sense as patent rights, trademark rights, etc. A trademark is a legal right and has no physical form. Therefore, trademark rights are classified as intangible assets in the company's balance sheet. The trademark registrant enjoys the exclusive right to use its registered trademark. Within the validity period, the exclusive right to use a trademark is protected by law. If renewal procedures are not carried out beyond the validity period, it will no longer be protected by law.

Intangible assets include the following:

1. Patent rights: refers to the rights granted by the national patent authority to the applicant for invention-creation patents within the statutory period. The exclusive rights enjoyed include invention patent rights, utility model patent rights and design patent rights;

2. Non-patented technology: also known as proprietary technology, refers to the technology used in production that is not known to the outside world. Various technologies and know-how that should be used in business activities, do not enjoy legal protection, and can bring economic benefits;

3. Trademark rights: refers to the special use of certain types of designated goods or products. The right to use a specific name or pattern;

4. Copyright: Certain special rights that producers enjoy in accordance with the law for their literary, scientific and artistic works;

5. License Rights: also known as business franchises and exclusive rights, refer to the right of an enterprise to operate or sell a specific product in a certain area or the right of an enterprise to accept the use of its trademark, trade name, technical secrets, etc. by another enterprise;

6. Land use rights: refers to the state allowing an enterprise to enjoy the right to develop, utilize and operate state-owned land within a certain period of time;

7. Business secrets.

Legal basis: Article 31 of the "Accounting Standards for Business Enterprises of the People's Republic of China"

Intangible assets refer to assets that are used by enterprises for a long time and have no physical form, including patents rights, non-patented technology, trademark rights, copyrights, land use rights, goodwill, etc. Purchased intangible assets shall be recorded at the actual cost; intangible assets acquired by investment shall be recorded at the price confirmed by evaluation or contracted; self-developed intangible assets shall be recorded at the actual expenditure incurred during the development process. .