As we all know, opening a store on the Tmall platform requires submitting a lot of information, including business licenses, trademarks, etc., so everyone needs to submit their own trademarks or submit a trademark authorization letter to successfully open a store. Recently, Many friends have inquired about intellectual property rights: Does a trademark authorization letter for opening a Tmall store require a holder? Today Biaomei is here to answer your questions.

If your brand holder is a legal person (or other individual) and not a company that opens a store, you still need to issue a letter of authorization, and you also need to provide a copy of the front and back of the ID card signed by the brand holder. pieces. Please click here to view the authorization letter template requirements.

No matter whether the brand is owned by yourself or authorized by the trademark holder, you need to submit the trademark registration certificate or trademark registration application acceptance notice issued by the State Trademark Administration on the brand qualification page of Tmall. .

Everyone needs to choose the corresponding trademark category for registration based on their actual situation. However, when registering a Tmall trademark, one thing you need to pay attention to is that Tmall does not allow use across categories on the registration certificate.

Therefore, when submitting registration information, you must check whether it corresponds to the products you operate, so as to avoid marketing your Tmall entry due to trademark issues.

What aspects will be reviewed when entering Tmall?

Brand positioning, brand management strength, brand characteristics and corporate economic strength are the brand standard audit evaluations of Tmall Mall.

But from the perspective of brand positioning, what kind of brand style, which part of the brand's audience group, and what is the range of unit price. From the perspective of brand management strength, when the brand was established, and how the offline operation is, or the operation situation of Taobao platform or other platforms.

But from the perspective of brand characteristics, whether it is an original designer brand and what special services it has. From the perspective of the economic strength of the enterprise, as well as characteristic social information such as factories and corporate management awards, operation and development plans, it is recommended to use graphic descriptions when applying to demonstrate the cultural strength of Chinese enterprises and brands as much as possible.

The above is the trademark authorization to open a store on Tmall? Does a trademark authorization letter for opening a Tmall store require a holder? Answers to related questions. Tmall has strict trademark requirements for opening a store. Friends who plan to open a store on Tmall must pay attention to whether their trademarks meet Tmall's requirements. For more information about trademark issues in Tmall stores, please feel free to consult a professional intellectual property consultant!