Some friends are curious, what brand is Lucky? The full name of lucky is LUCKYBRAND, and the Chinese name is lucky. The brand trademark is two four-leaf clovers, and there are also the words LUCKYME or LUCKYYOU. It is a brand owned by LizClaiborne Inc in the United States. It is headquartered in New York. It started with rock-style jeans. It is a relatively unique American street rock brand, focusing on high-end denim series and fashionable casual clothing. Then there are clothing accessories such as watches, sunglasses, hats, belts, socks, scarves and hair towels. LUCKYBRAND uses natural materials, such as canvas and suede, and uses traditional techniques such as crochet to create a nostalgic mood.