The disorderly price of Taobao is a headache for many brands. Many people maliciously lower the price in pursuit of sales, disrupting the market price. Many brands of products have strict channels to control, including supermarkets, specialty stores and physical stores. Dealers also signed an agreement, which can be controlled. How to control the chaotic price of Taobao

Generally speaking, it is carried out through side complaints. Generally, there are three ways to deal with it

1. Intellectual property complaints:

Trademark rights: the phenomenon of prominent use of brand LOGO in the main picture or description picture of the webpage, the processing period is 3-7 days, and 2 points will be deducted if the link is removed.

Copyright: there is a phenomenon of misappropriation of official pictures and words in the main picture or description picture of the webpage, and the processing cycle is 3-7 days. If the link is removed from the shelf, 2 points will be deducted (the official refers to the company's official website, flagship store, online album and art work registration certificate)

Patents: appearance patents, invention patents and utility patents

Patent complaints need to be submitted with qualifications, patent certificates and patent evaluation reports. Invention patents only need to provide patent certificates

2. Counterfeit goods complaints:

Not produced: the store is of low grade and offline for a long time, and the processing cycle is 3-7 days, with -48 points deducted

Comparison between genuine goods and counterfeit goods: through information comparison, complaints (invoices with the same brand name) on the grounds of counterfeit goods are processed for 3-7 days, and 2 points are deducted

Counterfeiting. Deduct 2 points

Purchase appraisal: buy products by purchase, make fake appraisal report and complain about fake goods. The processing cycle is 7-15 working days, and all the links of the same model products are removed from the shelves, with 12 points deducted. The store is blocked for half a month

3. Online reporting:

Scratching code, blocking trademarks, misplacing categories, expanding publicity and selling prohibited goods

Taobao has low cost. Taobao broke free from the limitation of space and geography. It turned out to be a county-level specialty store. As long as it is hung on Taobao, the market it faces is the whole country. Anyone who wants to expand its own sales market is willing to do it. Secondly, Taobao's personal store C also has no store rent and operating costs, so many dealers abuse low prices on Taobao regardless of the interests of others and brands.

the traditional channel may be contained by restricting the dealers under the line. However, with the rapid development of the e-commerce era, it has become a network, and at this time the traditional way is difficult to control.

Taobao price disorder: refers to the behavior of dealers or agents who retail below the market price stipulated by manufacturers in the sales process. According to different market platforms, price disorder can be divided into online price disorder and offline price disorder. Online price disorder means that the products sold on the e-commerce platform are lower than the market retail price. Offline price disorder refers to the behavior of dealers or agents that are lower than the price stipulated by manufacturers. Today, with the rapid development of e-commerce platform, offline price disorder is widespread.

Wechat business has a strict agency system, and the root cause of the price disorder is as follows:

1. Joining small agents: with the promotion of companies and teams, the popularity of products has increased rapidly, and it has been recognized by more and more people. Everyone in Wechat business can do it, resulting in more sellers than buyers.

2. Big agents become small agents: now more and more people have joined the Wechat business circle, which leads to the small agents' hoarding of goods, so there is no way to purchase goods. However, because big agents want to develop more agents and are eager to cash out, they can only take the initiative to lower the price threshold, making small agents become end customers and big agents become small agents, which is a vicious circle!

3. The low price of Taobao leads to the rapid death of small agents: the retail price of the market is lower than the purchase price of small agents, and the goods on the hands of small agents cannot be sold. After the small agent disappeared, the big agent couldn't go out wholesale and didn't want to retail until it collapsed.

Taobao price control Taobao defends the rights of JD.COM, Ali, Tmall and Taobao platforms to control prices and crack down on infringement. At present, most brands have their own authorized stores in Taobao, and most of their online sales are through Taobao market. But at present, Taobao market is also the most headache for brands. Fake goods, infringement, unfair competition, cross-selling, and disorderly pricing have seriously affected the interests of the brand and the stability of the market. In view of the above situation, most companies do not know how to control it. A few companies have realized the seriousness of the problem, and some have recruited corresponding commissioners to monitor Taobao and communicate with shopkeepers. Some send lawyers' letters through their own law firms. Others are controlled by dealers. 1, customer service monitoring. This way of control is the most primitive way. If the number of online brand connections is small, and there are not many low-priced brands, as long as they are willing to cooperate, it can temporarily control the price disorder. 2. Send a lawyer's letter. I have heard that many companies are sending lawyers' letters through offline lawyers. I'm thinking, if others sell fakes, you can send a lawyer's letter or solve it through legal channels. What price other people's shops sell is neither infringing nor breaking the law. Is it useful for you to send a lawyer's letter? It can only add fuel to the fire, and the more you manage it, the more chaotic it will be. 3. I think it is a very good way to control through dealers. Many brands of packaging will have barcodes, QR codes and the like. You can check the dealers, but I want to say that many C stores are not the problem of dealers or agents. I think many dealers are the same as brands. I also hope that the market will be stable. Many C stores also have many ways to get goods. You punished the dealers, but you may not be able to control the C stores with disorderly prices. To sum up, we have to understand why there are arbitrary prices on the internet, which is nothing more than interests. Some are trying to gain some credibility for the opening of new stores, some are trying to follow the trend, and some are forced to cut prices. They all want to sell their products better. Then these shopkeepers didn't think about the health and long-term development of the brand. For the sake of immediate interests, we will make actions that will damage the brand reputation, such as price reduction and cross-selling. Many shops, especially store C, are now very competitive, and a favorable comment and a good reputation are very important to them. In the end, it is to have sales. But this selfish small-scale peasant thought is bound to damage the whole market and mislead consumers. Harm others and yourself, but also damage the brand image and sustainable development.