Legal subjectivity:

The following issues should be paid attention to when designing trademarks: (1) Avoid imitation or follow in others’ footsteps. Imitation or partial imitation of other people's trademarks will cause your own trademark to lose its originality. If someone else has already registered the "Dream of Red Mansions" trademark on alcohol products, and you apply for "Dream of Red Mansions", "A Dream of Red Mansions" or "Drunken Red Mansions", etc., you will not only lose your originality, but it will also be difficult to get your registration application approved. (2) Moderately complex and simple, easy to read and remember. It is necessary to give full consideration to easy recognition and memory, but also to pay attention to the fact that the text or graphics are too simple and lose their distinctive features. (3) Imply characteristics, reflect creativity, and reflect creativity. It should be related to the goods or services designated by the trademark, so that people can associate the characteristics of the goods or services, and fully reflect the concept of the trademark. (4) Integrate decoration with clear priorities. The trademark must be coordinated with the packaging decoration design. The trademark cannot be designed as a button or placed in an inconspicuous position. The trademark should occupy a prominent and central position on the packaging, and the entire decoration design should be centered around the trademark. Do not overdo it. Otherwise, it will be difficult to play the shopping-guiding role of the trademark. (2) Moderately complex and simple, easy to read and remember. It is necessary to give full consideration to easy recognition and memory, but also to pay attention to the fact that the text or graphics are too simple and lose their distinctive features. (3) Imply characteristics, reflect creativity, and reflect creativity. It should be related to the goods or services designated by the trademark, so that people can associate the characteristics of the goods or services, and fully reflect the concept of the trademark. (4) Integrate decoration with clear priorities. The trademark must be coordinated with the packaging decoration design. The trademark cannot be designed as a button or placed in an inconspicuous position. The trademark should occupy a prominent and central position on the packaging, and the entire decoration design should be centered around the trademark. Do not overdo it. Otherwise, it will be difficult to play the shopping-guiding role of the trademark. Legal objectivity:

1. Required materials for trademark registration application: 1. A power of attorney for trademark registration is used to entrust a trademark agency to handle the matter. 2. Applicant qualification certification materials: a. Apply in the name of a company, attach a copy of the business license; b. Apply in the name of an individual, attach a copy of the ID card and self-employed business license, or a copy of the passport. 3. Trademark pattern: clear trademark pattern, the length of the picture is 5-10 cm and the width is 5-10 cm. 4. Proof of Priority According to the provisions of the Paris Convention, the legal period for enjoying priority is within six months from the date when the trademark is first filed for trademark registration abroad, and the same trademark is applied for trademark registration in China for the same goods. Those who apply will enjoy priority. The applicant is required to submit a written statement when applying for trademark registration, that is, fill in the country of initial application, application date, application number, etc. on the application form, and submit the first proposed trademark registration within three months from the date of application. A copy of the application document, which copy shall be certified by the trademark authority that accepted the application and shall indicate the application date and application number. 5. The international classification of trademark use, and the goods or services filled in the application form for specific goods or services of the category to which they belong must be listed in strict accordance with the contents of the "Classification Table of Similar Goods and Services". 2. Notification of Acceptance of Trademark Registration After the Trademark Office receives the trademark application documents and deems that the formalities are complete and filled out in a standardized manner after formal review, the Trademark Office will take more than one month from the date of submission (the actual time will vary depending on the speed of review). Adjustment) and issue a "Notice of Acceptance". The "Notification of Acceptance" only indicates that the trademark registration application has been accepted by the Trademark Office, but does not indicate that the application has been approved. 3. Examination The Trademark Office will examine whether the applied trademark has distinctive features. For trademarks that comply with legal provisions, it will make a preliminary review and publish an announcement. 4. Preliminary Examination Announcement Within three months from the date of announcement, anyone can raise objections to a trademark that has been initially approved. If there is no objection at the expiration of the announcement period, the registration will be approved. 5. For registered trademarks, a trademark registration certificate will be issued and a "Registration Announcement" will be published.