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Lai Jiarong’s development history

Lai Jiarong was born in 1862. His ancestor founded the "Maotai Shaochun" winery in Maotai Town, Kweichow. After Lai Jiarong inherited his ancestral business

In 1902 AD, he broke through the traditional wine brewing process in history and created the original "sand return" process and complex wine making technology.

In 1929 AD, Lai Jiarong He spent huge sums of money to expand his family business, expand the "Hengchang Shaofang", and changed its name to Hengxing Winery. His son Guishan designed the "Dapeng" trademark of Lai's Mao Liquor and wrote the inscription on the bottle. Lai Jiarong officially named Lai's Mao Liquor "Lai's Mao Liquor". With its new look and unique style, it became popular in the domestic and international markets. , it has become the best wine that people rush to drink or entertain, and give as gifts to guests and friends.

In 1935 AD, during the long march to Chishui, the Red Army drank Laimao wine to rub their bodies, keep out the cold, and strengthen their courage. After they successfully crossed the river, they called it "wine to celebrate victory."

On October 10, 1945, the two parties of the Kuomintang and the Communist Party of China signed the "Double Ten Agreement" and entertained them with Laimao wine.

On October 1, 1949, at the "First Banquet of the Founding of the People's Republic of China", more than a hundred bottles of Laimao liquor were served to entertain Chinese and foreign guests to celebrate the founding of the People's Republic of China.

In December 1949, "Laimao" wine was presented to Stalin as a national gift.

On September 30, 1950, to celebrate the first anniversary of the founding of the People's Republic of China, "Laimao" was used as the celebration wine.

In 1952 AD, three private Moutai distilleries, led by Lai Jiarong's "Hengxing Distillery", were state-owned and the state-owned Moutai Distillery was established to produce Maotai-flavor liquor. Its product "Kweichow Moutai" "It is known as the national drink. From this, Maotai Town has gained the reputation of "the best wine town in the world" and "the hometown of national wine".

In 1984 AD, Mr. Lai Shihao, the direct descendant of Lai Jiarong, returned to Maotai Town to inherit the ancestral business. He used the ancestral secret recipe to carefully create the glory of Lai's winemaking, established the first time-honored private enterprise in Maotai Town, and founded "Lai". Liquor Factory", which produces "Lai Mao Liquor". Finally, Mr. Lai Jiarong's wish was fulfilled, and the classic Lai's Mao Liquor with soy sauce flavor will continue to be promoted.

In 1992 AD, "Guizhou Laimao Group Liquor Co., Ltd." with Lai Shihao as chairman was formally established. It was later renamed in 2004 due to the "Laimao" trademark. After years of hard work and hard work, Lai Jiarong Lai Maojiu, which has been inherited by one line, has been fully recognized by the world.

At the Beijing Poly Aged Wine Auction held on June 4, 2011, a single bottle of Lai Mao Liquor from the Lai Jiarong period of the Republic of China was sold for 2.645 million yuan; it was auctioned at Guizhou Hongyun on September 4 of the same year. At the auction organized by the Co., Ltd., an out-of-print Lai Mao liquor from the Lai Jiarong period in the 24th year of the Republic of China was auctioned for a sky-high price of 10.7 million yuan per bottle, becoming the highest price in the history of wine auctions!