Moutai ice cream belongs to the Moutai Group.

As the name suggests, Moutai ice cream is the Moutai brand. On April 26, 2022, China's Kweichow Moutai Distillery (Moutai Group) applied for a registered trademark - Moutai ice cream, which is internationally classified as a convenience food. On May 29, Moutai Group and Mengniu jointly produced Moutai ice cream. The three Moutai ice creams produced by Mengniu's Ma'anshan factory were first launched in Guiyang, and will be launched in other cities later.

Although Moutai ice cream is named after Moutai and also contains real Moutai liquor, it is not produced solely by Moutai Group Company. It is jointly produced by Moutai Group and Mengniu Dairy Group Company. The ingredient list is from the two companies. Developed together with the company's R&D team. Moutai ice cream is currently available in three types: classic flavor, green plum boiled wine flavor, and vanilla flavor. Each flavor has a different content of Kweichow Moutai.

The development history of Moutai Ice Cream:

On May 19, 2022, Moutai officially announced the opening of the country’s first ice cream flagship store, located in the lobby of Moutai International Hotel. On May 29, 2022, three types of Moutai ice cream, jointly produced by Moutai and Mengniu, and produced at Mengniu's Ma'anshan factory, were first launched in Guiyang, and were also launched on i Moutai. In June 2022, Moutai Ice Cream will debut in Changsha and will officially open on July 9.

On June 29, 2022, Moutai Ice Cream No. 003 flagship store and No. 007 flagship store will be launched in Xi'an and Nanjing. The Moutai app will also sell Moutai ice cream to Shaanxi and Jiangsu provinces simultaneously. In July 2022, Moutai ice cream will go on sale in Hangzhou. According to news on August 1, 2022, Henan’s first Moutai ice cream flagship store is located in Zhengdong New District, Zhengzhou City.