LV sells a pair of table tennis bats for nearly 2, yuan, and few people buy such a high premium. Can be called luxury goods, because it is not practical at all, as long as it can occupy the topic, even a very successful product, even if it is just put on official website to hang a picture, will also cause many people to discuss. The designer's biggest purpose lies in this. In addition to table tennis bats, he also designed transparent plastic clothes, granny plastic sandals and so on, which made many consumers feel incredible. Nevertheless, some people still buy it, not many people buy it, so let's know more about it!
First, LV sells a pair of ping-pong bats for nearly 2, yuan
There is a pair of ping-pong bats on official website with the LV trademark impressively printed on it and a leather case outside, which looks really exquisite. When I saw the price, many netizens felt stunned and even reached a price close to 2, yuan. There are four ping-pong balls and two ping-pong bats, and there is nothing else. Many people spit in the comment area, thinking that LV's brand premium is too serious. Anyone who knows the brand knows that they often take it by surprise and become a habit, which is not surprising.
second, will anyone buy such a high premium?
Some people will buy it, but not many people buy it. Many people are middle class. They have the economic purchasing power and want to show their taste through some luxury goods. People who can really afford to spend 2 thousand yuan on table tennis bats don't care about the price, but care about the vanity brought by the brand. No matter what the performance of the racket is, it is just a simple table tennis racket after all. I believe that the person who bought the racket is a fanatic fan of the brand. As an ordinary consumer, we should plant grass rationally. When buying a certain commodity, we must repeatedly confirm in our hearts whether the commodity is suitable for us or not, and whether it will be highly used after buying it home.
in a word, there are always many new products that make people stunned in the history of LV brand development. As long as it can arouse widespread discussion, the brand has been successful, and it doesn't matter whether anyone buys it or not.