In deciding on the name "Apple," the founders noted their brand's unconventional nature. This is the name of a fruit whose visual symbol is a partially eaten apple. It has no significant meaning, but the choice demonstrates its values ??of refusing to deify computers.

Apple is a pioneer in the relationship between man and machine. People will no longer worship or fear computers, but regard them as a kind of entertainment. The brand name therefore corresponded to the original idea which later became more and more obvious and a new standard was established. It can also be understood as: Apple is a symbol of wisdom in Greek mythology. Adam and Eve became thoughtful after eating apples. Now it is extended to the unknown realm of technology. Apple's logo is a bitten apple, which shows their courage to march into science and explore unknown areas.