1. Check the application qualifications?

1. Brand: Tmall enumerates the popular brands. You can also recommend high-quality brands to Tmall. Some categories do not limit the brand entry.

2. Enterprise: Legally registered enterprise users who can provide all relevant documents required for Tmall entry. Individual industrial and commercial households and non-mainland Chinese enterprises are not accepted.

3. Note: If the same entity opens multiple Tmall stores, it is required that the brands and products sold between stores must not be repeated. Only one specialty store under one major business category can apply for one.

2. Preparation of information

1 .Click to download the material package, please pay attention to select the category of business, store type, and brand source

2. Please prepare the information with the official seal (fresh seal) of the company that opens the store

3. If the application materials are missing, they will be returned to you for resubmission. It is recommended that you prepare all the materials in advance and pass the review at one time

3. Submit the settlement information

1. Select the store type/brand/ Category

2. Fill in brand information

3. Fill in company information

4. Store naming

Tmall 2018 entry standards ?

1. Tmall has established a hot brand library based on consumer demand and market needs to find merchants that provide high-quality goods and services; merchants are also welcome to recommend good products and brands to Tmall. Provide consumers with better quality goods and services.

2. Tmall can decide whether to allow entry based on the actual situation (including but not limited to factors such as brand demand, company operating conditions, service levels, etc.); at the same time, Tmall can require customers to apply for entry and subsequent operations. Provide other qualifications; Tmall will update the entry standards from time to time based on relevant national regulations, industry development trends and consumer purchasing needs.

3. Merchants must truthfully provide materials and information.

(1) Please be sure to ensure the authenticity of the relevant qualifications and information you provide during your application for settlement and subsequent operations (if the relevant qualifications you provide (including but not limited to trademark registration certificate, authorization letter) are Provided by a third party, please be sure to verify the authenticity and validity of the document first). Once the qualifications or information are found to be false, your company will be included in the list of non-honest customers, and Tmall will no longer cooperate with you;

(2) Merchants should truthfully provide the entities operating their stores and related information, including but not limited to agency operators, actual store operating entities and other information;

(3) Tmall About Merchants If there are relevant provisions for changes in information and materials, such provisions shall prevail. However, if the merchant changes the information listed in paragraph 2, it shall notify Tmall in writing fifteen days in advance.

4. Flagship stores refer to stores opened on Tmall with their own brands or brands exclusively authorized by the trademark owner.

Flagship stores are divided into the following types:

1. Flagship stores operating one brand;

2. Operating multiple brands and each brand belongs to the same entity The controller’s flagship store;

3. A flagship store opened under a service trademark and operating multiple brands (hereinafter referred to as the “store-type flagship store”).

5. Specialty stores refer to stores opened on Tmall with brands that are generally authorized by the trademark owner.

(1) Specialty stores are divided into the following types:

1. Specialty stores operating one brand;

2. Operating multiple brands and each brand Stores owned by the same actual controller.

(2) The authorization document issued by the trademark owner shall not have geographical restrictions (except for certain categories), and the authorization period shall not be less than six months.

6. Specialized stores refer to stores operating two or more brands under the same Tmall business category.

7. For details on the qualification requirements for applying to enter Tmall, please refer to the "Tmall 2018 Eligibility Detailed Rules" and "Tmall 2018 Shopping Mall Flagship Store Eligibility Detailed Rules".

8. Store deposit:

Merchant must pay a deposit to operate on Tmall. The deposit is mainly used to ensure that the merchant operates in accordance with the "Tmall Service Agreement" and Tmall rules, and operates in Tmall. When merchants violate regulations, they will pay liquidated damages to Tmall and consumers in accordance with the "Tmall Service Agreement" and relevant rules.

Renewing merchants must pay a one-time deposit for the next year within the time required for renewal in the current year. New merchants must pay a one-time deposit for the current year after their application for settlement is approved. Depending on the nature of the store, the store deposit amount is as follows:

(1) Flagship stores and specialty stores: The deposit for stores holding a trademark registration acceptance notice is RMB 100,000, and the deposit for stores holding a registered trademark is RMB 5 Ten thousand yuan;

(2) Specialty stores: The deposit for stores holding a trademark registration acceptance notice is RMB 150,000, and the deposit for stores holding registered trademarks is RMB 100,000;

(3) Description of special categories:

1. Store type flagship store, the store deposit is RMB 150,000;

2. Special products that have not applied for registered trademarks in mainland China For specialty stores (such as imported goods, etc.), the store deposit is RMB 150,000;

3. The deposit for flagship stores and specialty stores in the "Books, Audio and Videos" category is RMB 50,000, and the deposit for specialty stores is RMB 50,000. 100,000 yuan;

4. The deposit for the "electronic ticketing vouchers" and "telephone communications" categories is RMB 10,000;

5. One of the following "service categories" The deposit for flagship stores and specialty stores in the first-class category is RMB 10,000, and the deposit for specialty stores is RMB 100,000: ① Catering and food coupons; ② Online stores/network services/software; ③Personalized customization/design services/DIY ; ④Movies/Performances/Sports Events; ⑤Decoration design/construction/supervision; ⑥Leisure and entertainment; ⑦Consumption cards; ⑧Interior designers;

Flagship stores and exclusive stores in the first-level category of "Education and Training" The store deposit is RMB 10,000, and the store deposit for specialty stores is RMB 50,000;

"Shopping pick-up coupon"? The store deposit for first-level flagship stores, specialty stores, and specialty stores is RMB 10 Ten thousand yuan.

The deposit for stores in the secondary category of "Medical Services" under "Medical and Health Services" is RMB 300,000;

The "App Store Recharge" under "Life and Entertainment Recharge" The deposit for stores in the second-level category of "Card" is RMB 10,000;

6. The deposit for stores in the following categories of "Health Products and Medicines" is RMB 300,000: ①? "OTC drugs"; ② "Contact lenses/care solution"; ③ "Refined Chinese herbal medicines";

7. "Online games and QQ"? The deposit for major flagship stores and specialty stores is RMB 10,000, and the deposit for specialty stores is RMB 10,000. The store deposit of the "Mobile Game Recharge" category under the "Online Games and QQ" category is RMB 100,000, and the store deposit is RMB 500,000;

8. A store under the "Automobiles and Accessories" category Category "new/used cars", deposit 100,000 yuan.

(4) When the store deposit is insufficient, the merchant must make up the deposit within 15 days. If it fails to make up the deposit within 15 days, Tmall will supervise the store until it is made up.

9. Annual fee for software services (hereinafter referred to as "annual fee"):

Merchant must pay an annual fee to operate on Tmall. For details on annual fee payment and settlement, please refer to "Tmall 2018" Annual Software Service Annual Fee Payment, Discounts and Settlement Standards".

10. Real-time deduction of software service fees:

Merchants operating on Tmall need to pay software service fees based on a certain percentage of their sales (referred to as "rate"). For details on Tmall’s software service fee rate standards for various categories, please refer to the “2018 Tmall Annual Software Service Fees for Various Categories List”.

11. Tmall temporarily does not accept applications from individual industrial and commercial households, nor does it accept applications from non-mainland Chinese companies.

12. Tmall temporarily does not accept applications from brands that have not obtained a trademark registration certificate or trademark acceptance notice (except for imported goods in some categories), nor does it accept applications from purely graphic trademarks.

13. Brand restrictions:

(1) Brands, The business is the same or similar;

(2) Brands ending with "网" or "网品";

(3) Containing industry names, common names, famous people or place names Brands;

(4) Brands that are the same as or similar to well-known brands.

(5) Contains other brands that are not suitable for entry.

14. If the company name contains the following font sizes, entry is restricted:

(1) With Alibaba Group Holdings Co., Ltd. and its subsidiaries and affiliates (hereinafter collectively referred to as "Alibaba")'s brand, business, etc. are the same or similar;

(2) Identical or similar to well-known brands. ?

(3) Contains other font sizes that are not suitable for inclusion.

15. Restrictions on cross-category operations:

Specialized stores (except for some special commodities) are not allowed to cross major categories? For details, please refer to Tmall’s restrictions on cross-category operations. Product List (2018).

16. Restrictions on the same entity opening multiple Tmall stores:

(1) Brands and/or products sold between stores must not be repeated;

(2) Only one specialty store under one major business category can apply.

17. Restrictions on the same entity re-entering Tmall:

(1) If Tmall removes serious violations, falsified qualifications, etc., it will be permanently restricted from entering;

(2) If you voluntarily withdraw twice within a calendar year, you will be restricted from entering within 6 months.

18. The merchant must publish the specified number of products within 30 days from the date of successful payment of fees (click here to view the specific specified number) and click on the store to go online. If no operation is completed within the time limit, the application for settlement will be invalid. The application for settlement needs to be resubmitted.

19. Tmall has not authorized any organization to provide agency settlement services. The settlement application process and related charging instructions are subject to the Tmall rules page.

? 20. As consumer demands and business models continue to develop and change, Tmall will timely explore new store types and business models with merchants through active invitations or open settlements. .

Reference materials

Baidu Encyclopedia-Tmall