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Why is the logo of Chery Ruiqi so similar to Bentley?
A few days ago, Shien wrote an article introducing the significance of the logo design of the German troika. A friend asked where the logo design inspiration for domestic cars came from. Why are the logos of some domestic cars so similar to those of foreign cars? Mercy sorted out the meaning of some domestic car logos to share with you.

Wuling automobile

Speaking of the kindness of domestic cars, I dare not skip Wuling. After all, Brother Wuling was asked to cut me some slack in autumn. Wuling Group was founded in 1996, and now it is one of the top 500 manufacturing enterprises and information enterprises in China. The main logo of Wuling Group is intuitive. As the name implies, it is composed of five bright red diamonds, which are shaped like Kunpeng spreading its wings and an eagle soaring. There is a rising trend, which symbolizes the continuous development of Wuling's career. Wuling automobile also followed the logo of Wuling Group. Kun is too big for a Wuling car.

Chery Ricky

Let me introduce Ruiqi, one of the Chery brands that everyone cares about most. The LOGO of Ricky brand consists of the letter "R" and a pair of unfolded wings, just like the unfolded wings of a phoenix. The image of Phoenix applies not only to China, but also to the global market. It not only gives the brand a broad imagination space, but also conveys the upward concept of transformation and transcendence. Although Shien doesn't know that the brand name is Qiqi of Kirin, why does the logo use the wings of Phoenix? But I still want to send another picture.

I won't say much about Ricky. If you have any ideas, please leave a message in the comment area for mercy.

Zhongtai

Zotye's original logo is very simple, that is, a "Z", and the overall feeling is very modern, which is highly in line with the international aesthetic trend. The word "Z" of Zotye logo represents triple meanings, which not only combines the English initials "Z" of Zotye Automobile, but also the initials "Z" of "Zhejiang" and "China", symbolizing that Zotye Automobile should base itself not only on Zhejiang, but also on China, forging the enterprise goal of representing China automobile brand, and it also contains Zotye Automobile's industrial grand plan of going global and standing in the world. (The above is from the official statement of Zotye)

Cadillac

Cadillac is not a domestic car, but in the last article, a friend asked what Cadillac's logo meant in the comments. I will talk about it in detail this time. The logo of Cadillac is taken from the family emblem of Anthony Cadillac (Germany). When you see the corolla and shield, you will know that it is a typical symbol of ancient European nobility that has been passed down for thousands of years. After entering the industrial age, this family emblem has also been used as a corporate symbol by Cadillac family, which is amazing. Their family emblem is known all over the world.

Evolution of Cadillac logo

The Corolla and the shield on the logo have also been revised more than 30 times with the changes of the times, and finally the current version has been established: the overall background color is platinum, while Corolla retains the original color: gold and pure black set each other off, symbolizing wisdom and wealth; The shield consists of simple squares of different colors: red symbolizes courage in action, silver represents purity, kindness, virtue and abundance, and blue represents chivalry.

That's the end of this logo introduction. Do you want to know the meaning behind the logo? You can leave a message in the comments section. Mercy will introduce it next time. You are also welcome to pay attention to the car for a few minutes every day to help you better understand the car!