An application for trademark registration must be filed with the appropriate national or regional trademark office, and the application must contain a clear representation of the mark sought to be registered, including any color, shape or three-dimensional features. The application must also include a list of goods or services on which the mark will be used.

The mark must meet several conditions in order to be protected as a trademark or other type of mark. The mark must have distinctive features that enable consumers to distinguish it as a mark identifying a specific product and to distinguish it from other trademarks identifying other products.