1. word mark word mark refers to trademarks composed only of characters, including China Chinese characters and minority characters, foreign characters and Arabic numerals, or trademarks combined with various characters;

2. Graphic trademark A graphic trademark refers to a trademark composed only of graphics. Among them, it can be divided into:

(1) mark trademark: it refers to a trademark that uses some simple symbol to form a pattern;

(2) Geometric graphic trademark: a trademark composed of abstract graphics;

(3) natural graphic trademark: it is a graphic trademark that takes people, animals and plants, natural scenery and other natural objects as objects. Some are trademarks made of physical photos, while others are natural graphics processed by processing, refining, generalization and exaggeration;

3. Alphabetic trademarks refer to the smallest writing unit of pinyin characters or phonetic symbols, including trademarks composed of pinyin characters and foreign letters such as English letters and Latin letters;

4. Digital trademarks

Trademarks consisting of Arabic numerals, Roman numerals or Chinese capital numerals;

5. Three-dimensional logo trademark, also known as three-dimensional trademark, is a trademark symbol composed of three-dimensional object symbols with three dimensions of length, width and height. It is different from the trademark patterns that we usually see on a plane, but appears in a three-dimensional material form, which may appear in the shape of goods or in containers or other places of goods. This is a new content added by the newly revised Trademark Law in 21, which will make the trademark protection system in China more perfect;

6. Color combination trademarks A color combination trademark refers to a trademark formed by arranging and combining two or more colors. A trademark composed of words, patterns and colors is not a color combination trademark, but a general combination trademark;

7. The combined trademark (1-6 above)

refers to a trademark composed of two or more ingredients, also known as a composite trademark;

8. An audio trademark is a group of music composed of notes or a trademark that uses a special sound as a commodity or service. For example, a record company in the United States uses 11 notes to compose a set of music, and records it at the beginning of the tapes they sell as a sign to identify their products. This company applied for registration in order to protect the exclusive right of its stereo and prevent others from using and copying it. At present, audio trademarks are only recognized in a few countries, such as the United States, and cannot be registered as trademarks in China.

9. Smell trademark

Smell trademark is a trademark that uses a special smell to distinguish different goods and different services. At present, this trademark is only recognized as a trademark in some countries. It cannot be registered as a trademark in China.

1. Location trademarks refer to the three-dimensional shapes, patterns, colors and their combinations of specific parts of a commodity, through which the providers of goods or services can be distinguished.

(2) Trademark users

1. Commodity trademarks are the marks of commodities, which are the most basic forms of trademarks. Usually, trademarks mainly refer to commodity trademarks; Among them, commodity trademarks can be divided into industrial trademarks of commodity producers and commercial trademarks of commodity sellers.

2. service marks service marks refer to marks used to distinguish them from other similar services, such as those used by aviation, tour guides, insurance and finance, posts and telecommunications, restaurants, television stations and other units, which are service marks.

3. Collective trademark A collective trademark refers to a sign registered in the name of a group, association or other organization for members of the organization to use in commercial activities, so as to show the membership of users in the organization.

(III) Use of trademarks

1. Business trademarks

refer to trademarks that producers or business operators use a specific logo or enterprise name on the goods they manufacture or operate. Some people also call this logo "factory logo", "store logo" or "company logo".

2. A certification trademark refers to a mark that is controlled by an organization that has the ability to supervise a commodity or service and used by a unit or individual outside the organization to prove the origin, raw materials, manufacturing methods, quality or other specific qualities of the commodity or service; Such as: green food logo, leather logo, pure wool logo, electrician logo, etc.

3. Grade Trademark Grade refers to the same trademark or different trademarks used on a commodity with different quality, specifications and grades. Some of these trademarks have the same name, but the graphics or text fonts are different. Some of them have the same graphics, but in order to distinguish the quality of different goods, they are distinguished by different colors, different papers, different printing technologies or other signs, and some are distinguished by different trademark names or graphics.

4. Assembled trademarks

Assembled trademarks refer to several trademarks used to distinguish similar goods due to different varieties, specifications, grades and prices, and these trademarks are used as a group to apply for registration at one time. There are similarities between assembly trademark and grade trademark;

5. Affiliate trademarks

Affiliate trademarks are trademarks based on certain trademarks, which are combined with various words or graphics and used on various commodities of the same enterprise, also known as "derivative trademarks".

6. Spare trademarks A spare trademark, also known as a storage trademark, refers to registering several trademarks on the same or similar goods at the same time or separately. After registration, it may not be used immediately, but it is stored first and then used once needed.

7. defensive trade mark defensive trade mark refers to the owner of a well-known trademark. In order to prevent others from using his trademark on different kinds of goods, his trademark is registered separately on non-similar goods. This kind of trademark is called defensive trade mark. At present, there is no relevant provision of "defensive trade mark" in China's trademark law.

8. Joint Trademarks A joint trademark refers to several identical or similar trademarks registered by the same trademark owner on the same or similar goods, some of which are similar in words and some are similar in graphics. These trademarks are called joint trademarks. This kind of similar trademarks may not be used after registration, and its purpose is to prevent others from counterfeiting or registering, so as to protect their own trademarks more effectively.

(IV) Reputation

1. Under normal circumstances, ordinary trademarks use most trademarks that are not protected by special laws.

2. Well-known trademarks

A well-known trademark refers to a trademark that enjoys a high reputation in a large geographical scope (such as national and international), is widely known by the relevant public, has a good quality reputation, and enjoys special legal protection.