Founder:
Salvatore Ferragamo (died in 196)
Designer:
Salvatore Ferragamo
Brand products:
Category: men's wear, women's wear, sportswear, sporting goods, jeans, leather ornaments, accessories, perfume and home accessories
Design style. Because of the poor family environment, I began to work as a shoemaker apprentice in my early years to help make up my family's expenses. In southern Italy at that time, the shoemaker was regarded as one of the most humble jobs, but Ferragamo was full of ideals. He wanted to carry forward this despised craft, so at the age of nine, he was determined to create perfect shoes that combined beauty and practicality. At the age of thirteen, he has owned his own shop and made the first pair of tailor-made women's leather shoes, thus starting the first step to build his fashion kingdom.
in p>1914, Ferragamo came to the United States, first opened a shoe repair shop with his brothers and sisters, and then went to California. At that time, the film industry in California was developing rapidly, and Ferragamo became a special shoemaker known as a movie superstar. For example, his Romanesque sandals appeared in many movies, including Cecil B. DeMille's classic Ten Commandments. In the late 194s and 195s, Italian fashion developed rapidly, and the production capacity of Ferragamo factory reached 35 pairs of shoes every day. Many film and television celebrities, such as Greta Garbo, Sophia Loren, Audrey Hepburn, Eva Veron and Marilyn Monroe, were all eager for Ferragamo's shoes, and there were even rumors that Garbo had ordered 7 pairs of his shoes at one time.
As many stars began to wear Ferragamo's products off the screen, the orders increased greatly, but Ferragamo was not satisfied. He continued to try to find out the secret of making shoes that would fit forever, even studying human anatomy at the university, listening in on chemical engineering and mathematics courses, and discovering new knowledge and methods of caring for skin and using different materials. The shoes made by Ferragamo are durable and pay attention to natural balance, while leather shoes must be made by hand in the end.
In p>1927, seeing the shortage of experienced shoemakers in Italy, Ferragamo decided to return to his hometown and set up his shop in Florence, with 6 employees. At that time, he was the first person to mass-produce handmade shoes. However, after the Wall Street stock market crash in 1929, Ferragamo also declared bankruptcy in 1933, and was forced to concentrate on developing the home market. Because of the war, leather was restricted, but this actually encouraged Ferragamo's design idea. He made uppers from two materials: dyed coconut fiber and cellophane, while soles were made of wood and cork, with high-heeled platform shoes and sunken heels, and painted or engraved with colorful geometric patterns or decorated with golden glass. In 1936, Ferragamo designed a concave and beautiful heel of water pine because he could not continue to add iron pieces to the arch of shoes because of the shortage of iron pieces. In fact, these heels are not a novel concept, but his design made these styles popular and won the favor of women during World War II.
in p>1947, Ferragamo was honored as the Naiman Marcus Award for its transparent glass shoes, becoming the first shoe designer to win this award. His award-winning works are carefully designed, with an F-shaped heel, golden sheepskin and transparent nylon thread on the upper. In 1948, Ferragamo continued to lead the trend, and extremely thin and pointed high heels became a gorgeous fashion on the feet, creating another new fashion. Ferragamo published his autobiography The Shoemaker of Dreams in 1957. At that time, he had created more than 2, designs and registered 35 patents. Ferragamo died in 196.