The pronunciation of naming right is: [guàn míng quán].

Interpretation:

The right to put one's name in front of something: the company that won the competition | the company that won the new overpass.

In layman’s terms, it means that a business sponsors an event (such as a competition, charity performance, etc.) and obtains the right to name the event with its own trademark or brand.

Some events have many sponsors, and only the merchant with the highest investment has the naming rights.

For example:

1. Shanghai Angtai Company, Wuhu Cigarette Factory, Anhui Tianzhu Beer Company, etc., which just acquired Hefei Fengli Green Food Company for 45 million yuan this year, are even more so. Expressed great concern for the naming rights of the 2005 Hefei Lobster Festival.

2. When Loncin spent 15 million yuan to purchase the naming rights of Huandao for one year, I once asked why he didn’t use the money to introduce ten doctors and work for him. What about the year? Follow this idea.

3. At that time, the overpass was under construction, and its naming rights were purchased by Hangzhou West Lake MSG Factory for a huge sum of 150,000 yuan.

4. After friendly negotiations between various parties, Guizhou Kailin (Group) Co., Ltd. has obtained the overall naming rights for the "Colorful Guizhou" tourism products two competitions and one conference.

5. The person who obtained the naming rights for Kalashnikov was an umbrella manufacturing company called MMI in Solingen, western Germany. In return, Kalashnikov was awarded the title.

6. In European and American countries with developed sports industries, it is common for a brand or naming right to be sold for millions of dollars.

7. It is also reported that two companies in our city, "Little Swan" and "Shanhe", have won the naming rights of the "All-Guangzhou Exhibition" trophy.