Laundry powder is an alkaline synthetic detergent, a chemical preparation mainly used for washing clothes. It is usually in the form of powdery (granular) synthetic detergent. Laundry powder is also one of the utensils for washing clothes, so it is still used in many ways in daily life. How should we choose the category of the washing powder trademark?
Through the query in the Bajie Intellectual Property Trademark Encyclopedia, we can know that the category of the washing powder trademark is Category 3-0301-Soap, toilet soap and other cleaning products, laundry bleach and Other materials - washing powder C030067. Laundry powder is also a type of daily chemical products, and naturally occurring categories fall into this category.
When choosing a trademark category, you must consider what categories should be selected and how to reduce trademark infringement. Many companies often just choose the category they are engaged in, but do not understand that there are actually many easily confused Trademarks are registered after selecting the rest, which is a dangerous behavior.
In fact, many people think that it is not necessary to register the trademark in full class when the trademark is not well-known, but it is better to defend first than to relieve later. As long as the full class registration is successful, it can prevent others from possibly using it in the future. Registering trademarks within the industries involved, and registration of all categories is also an investment behavior, which can lay the foundation for corporate diversification.
After registering trademarks in all categories, it will be conducive to the diversified development of the company in the later stage, and the company can rest assured to build its own brand and develop across industries. It also avoids the embarrassing situation that after the company grows, its business scope expands to industries that were not planned before, but its own use has been registered by others.
Applying for a full range of trademarks can also create conditions for the recognition of well-known trademarks in the future, which is more conducive to making the company's brand bigger and stronger. It is conducive to improving the intangible value of the brand, and can also conduct brand value assessment, use brand assets to invest in other industries, or provide loan financing, which are very important for the development of the enterprise.
Of course, you can also transfer the brand for a fee, or you can authorize others to use the trademark and charge part of the license fee, thereby creating a reason for the company. At the same time, through others using the trademark, it can also provide free publicity for the company and improve its reputation. Brand awareness and intangible value. After applying for a full-class trademark, others cannot use the trademark in any industry, thus effectively protecting the good reputation of the brand.