evisu.

Japanese trendy brand. But South Korea also has this brand now. The two families are unrelated. But the logo is the same. It is said to be a trademark registered by South Korea.

evisu, also known as evisu

genes, is Japan’s top jeans brand. evisu uses traditional handcraftsmanship to create high-quality denim clothing. evisu's original classic jeans elements and fashionable street style have become the target of young people and celebrities. evisu has attracted attention in the European fashion industry.

evisu's brand logo - "Seagull"

(more people think it looks like two mountains)

Originally designed by evisu's designer hidehiko

Hand-painted by Yamane. The name evisu comes from the "god of good fortune" in Japanese folk culture, which is usually worshiped with fish and fishing rods. "Lucky God" and fish are two of hidehiko

yamane's five favorite things

(the other three are beer, beautiful women and golf)

Therefore, he used them as the names of new products.