Before and after the National Day, Wang Xiulan, the chairman of Zhang Yiyuan, always works late into the night. For those who do tea business, the huge business opportunities brought by the connection of the National Day and Mid-Autumn Festival are really rare. Wang Xiulan said, "I want to spend the 6th birthday with New China with gratitude." Seventeen years ago, Wang Xiulan, who was trained as a tea merchant, was transferred to Zhang Yiyuan as the manager. At that time, the book capital of the tea house was only 6, yuan. Standing in front of the old "Zhang Yiyuan" store in Dashilan Street, looking at his new unit and dusty signboard, Wang Xiulan, the new official, couldn't smile. How to restore the old traditional characteristics of "Zhang Yiyuan" and revitalize the time-honored brand is a stone in Wang Xiulan's mind. There is an old saying in Beijing, "Eat snacks and rush to Zhengming Zhai, and buy tea to recognize Zhang Yiyuan." From this phrase, Wang Xiulan realized the truth. Seek back the traditional products of "Zhang Yiyuan", strictly control the quality, carry forward the traditional culture of Beijing tea, shape the new image of the time-honored brand, and make the brand deeply rooted in the hearts of the people. With the accumulated reputation of several generations, "Zhang Yiyuan" will surely regain its glory. Along this road, Wang Xiulan began to change with great fanfare. Shortly after taking office, "Zhang Yiyuan" was recognized as "China Time-honored Brand" by the Ministry of Internal Trade. For Zhang Yiyuan at that time, it was undoubtedly a good opportunity to play traditional cards. China's time-honored brand, a century-old Zhang Yiyuan, is justified. However, how to turn the name of an old brand into its own brand, Wang Xiulan has come up with a new trick. Place a teahouse outside the store to promote Zhang Yiyuan; Go to Shexian County, Anhui Province to find roots in the hometown of founder Zhang Changyi; Take a hard seat on the train and go to the tea producing areas in eastern Fujian and northern Fujian; And the old unified purchase and marketing mechanism to grab the supply of goods, even at the expense of others to fight for goods ... Wang Xiulan impressed the manufacturers and customers with her persistence. Looking at the nearly 4-year-old elder sister standing in Qianmen Street with the 2-year-old girl, handing out leaflets and pushing new customers to try to walk into the old shop, boxes of fine tea were finally transported into Zhang Yiyuan. Zhang Yiyuan Jasmine Tea with clear soup, strong flavor, fragrant taste and endless aftertaste is back. The old neighbors who live on the edge of the old shop can't help but praise "it's been decades, and this mouth is back." After passing through the most critical juncture, Wang Xiulan immediately renovated and expanded the Dashilan old shop to reshape the brand image; At the same time, innovative products, in addition to traditional jasmine tea, took the lead in promoting brand green tea, oolong tea, Pu 'er tea, white tea and other teas in Beijing in the following years, and established 3 green tea bases exclusive to Zhang Yiyuan in tea-producing areas. When talking about the revival of "Zhang Yiyuan", Wang Xiulan made no mention of his own contribution. "We have caught up with the good times, and the country is rich and strong, so we will have the leisure to drink tea." Wang Xiulan lightly brushed aside the 17-year revival of Zhang Yiyuan. "Zhang Yiyuan" declined from the war before liberation and prospered after the reform and opening up. Now it has become a leading enterprise in the national tea industry with 12 chain tea houses, annual sales income exceeding 4 million yuan, China time-honored brand, China well-known trademark, millions of fake-free demonstration stores nationwide and the first brand of tea in China. Its resurgence is the epitome of the rise of a powerful country.