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How companies should deal with malicious trademark registration

Legal analysis: Enterprises can choose to file objections or apply for invalidation declarations to deal with malicious trademark squatting. Malicious registration refers to the act of using unfair means to preemptively register rights such as trademarks, domain names or trade names that have been used by others and have a certain influence in this or related fields for the purpose of profit. Applications for trademarks should first be subject to preliminary review by the Trademark Office of the State Administration for Industry and Commerce. During the publicity period, qualified entities can file trademark objections.

Legal basis: "Trademark Law of the People's Republic of China" Article 32 Application for trademark registration shall not damage the existing prior rights of others, nor shall it be used by unfair means to preemptively register others who have already used it and has a certain influence on trademarks.