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Pinduoduo’s Zhihu account was banned. What was the reason for the ban?

We saw that the Pinduoduo account on Zhihu showed that the account had been banned for 15 days. Why was an official account banned? Improper account control, allowing others to use

The reason was that an employee of Pinduoduo died on the way home from get off work, and the supplier used Pinduoduo’s official account to make inappropriate remarks. We all know that according to Zhihu’s entry service agreement, the right to use Zhihu accounts can only be exercised by the entity that signed in at the time of initial application. It cannot be lent to others, given to others, rented to others, or sold to others. If these agreements are violated, certain penalties will be imposed.

Pinduoduo’s official Zhihu account has been given to its Spring Festival Gala brand marketing supplier Li to log in and use. This is an obvious violation of Zhihu’s user service agreement. Improper control of accounts and speech have had a significant impact.

At the very beginning of the incident, a girl from Xinjiang born in 1998 who worked in Pinduoduo’s Duoduo grocery shopping business died suddenly in the early morning after get off work, which caused heated discussions on the Internet. The official partner logged into Pinduoduo’s Zhihu account on his mobile phone during last year’s New Year’s Eve Gala. After the Spring Festival Gala ended, the phone remained logged in. Because such an incident happened, he happened to be watching the news on the subway. Regarding such a matter, he wanted to express some of his feelings and thoughts. So he made a statement that workers in the capital market exchange their lives for money, and we humans can control our own efforts.

If such remarks are made on an individual basis, it is okay. But if such remarks rise to the company level, it will make it more difficult for many people to accept this matter.

The departure of a living life is heartbreaking, and the fact that the official has to issue such a chilling statement is a very sad thing for both the person who died and the person who continues to work in the company. Big impact.

Due to the lax control of Pinduoduo’s official account, Li made such a statement. It has a very negative impact not only on society as a whole, but also on the company.

So Zhihu also controls the corresponding accounts to let everyone take a warning. Although the penalty of being banned for 15 days seems very light, we also hope that all companies can take a warning.