The important feature of trademark registration for enterprises is distinctiveness, that is, consumers can clearly associate the brand with the product. Any enterprise has to face a large number of public users, and the establishment of corporate brand effect does not start with promotion and publicity, but starts with the legality of trademarks. Trademarks have become an important part of corporate publicity and future development, as well as a strong soft power and intangible asset of the company. It can bring premiums and added value to owners, and can effectively enhance the independent innovation capabilities of enterprises and regional economic competitiveness. However, due to the weak awareness of self-protection in most companies, speculators can take advantage of the opportunity. Only when a trademark has a brand effect do they realize that they do not have the various rights to use the trademark, resulting in a sharp increase in trademark disputes in recent years. Zhongxiruan, the largest intellectual property value-added service operator in the country, provides all-round protection solutions for trademark registrations of various enterprises, from no blind spot inquiry in the entire trademark registration process, in-depth breakdown of trademark strategies, to a scientific, reasonable and feasible trademark evaluation system and provision of Professional trademark legal support, everything is protected by corporate trademarks and brands. Zhongxiruan never publicizes how many big brands they serve, but is down-to-earth and responsible for every customer. With the rise of brand effect and the intensification of trademark disputes, many companies have begun to realize that trademark wars between commercial wars are even more terrifying. Trademark registration is a matter of time, and victory or defeat can only take a few seconds. The brand carefully built by the company is used by others. After ten years of hard work, the success falls short. Such examples are not rare. Wanglaoji changed its name to Jiaduobao, New Balance and New Balance confuse the market. The brand has become synonymous with the market. Having a brand means Seize the opportunity. Why register a trademark? The benefits of owning a trademark are that it can establish a brand image, protect its products, and guide users' habits of brand consumption. While enterprises expand online marketing, they can also meet the consumer market and the qualification requirements for entering e-commerce platforms. As the logo of a company, a trademark is exclusive and unique, and has become an evaluable asset for the company. Zhongxiruan once pointed out that we may not know which company Rejoice belongs to, we only remember that Rejoice is a smooth shampoo. , for the enterprise, the value of Rejoice goes far beyond the company's name. It is the enterprise's valuable intangible asset. Therefore, trademark registration is the beginning of corporate branding. There is no time to delay in registering and legalizing trademarks as all the heroes compete for food and grass in front of the commercial battlefield.