What kind of flowers a florist sells is not the point. Just go to other flower shops and you will know.
The most important business philosophy;
Flower shop business philosophy:
Flower shop, as the name suggests, is a place to spread beauty. Its products are flowers, so floral art is a flower shop. The soul of the store. First of all, those engaged in the flower shop industry must attend professional flower art schools and strive to improve their flower art skills in order to serve customers with high quality.
⒈Have a unique business philosophy, position the flower shop, and create a brand flower shop. The flower shop is operated based on the business principles of honesty and service first, and sincerely serves consumers. Establish a sense of competition, market awareness, credibility, and brand. To run a flower shop, you must learn to be a good person. In life, being a good person is the first priority. When engaging in business activities, you must pay more attention to being a good person.
Pay attention to the positioning of the flower shop, from the location, name, business hours, trademark registration, flower shop CI system and organizational structure (floral design department, business development department, accounting department, transportation department) It should be conducive to creating a famous flower shop, building a brand, and displaying the image of the flower shop.
⒉ Pay attention to customer psychological analysis. When customers go to a flower shop to buy flowers, the flower shop employees must analyze the customer's psychology. ① From age, clothing, transportation; ② Consumer mentality, complexion, mood, habits and hobbies. Consumers tend to be wary and distrustful and work hard to eliminate these situations. ③ At the same time, it is necessary to analyze the consumption characteristics and uses, and to observe the customer's attitude towards spending money, which is related to people's education level, education level, lifestyle and consumption concept. When introducing flowers, first ask about the use and then choose the style (bouquet or flower basket) , romantic bouquets, solemn flower baskets), then select flower materials for floral creation, and finally mark an appropriate price.
⒊Attach importance to characteristic operations and marketing. Flower shops should attach great importance to specialty operations, unique store design and home-style interior decoration (use artificial flowers and fresh flowers to decorate the flower shop space), a full range of domestic and foreign flowers and leaves, and a unique floral style. Pay attention to festival management and various forms of services. For example, flower shop decoration should have innovative ideas, unique layout, elegant and charming artistic atmosphere, and give people high-quality cultural enjoyment. We provide telephone booking for flower delivery, door-to-door flower arrangement service, year-round flower delivery for group birthdays, flower rental, online flower shop, etc.
Operators must not only run flower shops, but also operate the market, and must innovate in art, management, and service. Festivals often play a large role in flower shop operations. It is necessary to publicize in advance (such as hanging a red background and white banner in front of the store), analyze market demand, prepare supply sources, organize skilled florists and flower delivery personnel, and conduct appropriate marketing (such as Store advertising, media advertising, faxes, emails, etc. to major units before the Spring Festival), attach importance to Valentine's Day, Christmas, Mother's Day, Teacher's Day, Spring Festival and other old festivals, and at the same time develop Chinese Valentine's Day, Secretary's Day, Nurse's Day, Father's Day, etc. Festival, Graduation Day, Chinese Valentine's Day, Journalists' Day, Men's Day and other potential festivals.
The 21st century will become the era of the Internet, and people of insight from all walks of life are focusing their attention on this emerging field. Flower shop operators may wish to participate in e-commerce, whose characteristics are suitable for flower transactions and enhance competitiveness. Flower shops can also carry out brand chain sales, all-night flower shops and other forms.
⒋Pay attention to employee quality training and management
It is necessary to formulate a flower shop management system, use the system to regulate employees, and cultivate employees' sense of ownership. Cultivate flower shop professional managers (store managers) and employees to assume their respective responsibilities. At the same time, florists should conduct frequent flower art training to improve their employees' flower art skills, as well as their knowledge structure and aesthetic accomplishment. Subscribe to more flower art books and books and periodicals such as "China Flower News", "Garden", "Flowers", "Taiwan Flower Art", etc., keep abreast of flower fashion trends, and be in line with international flower art trends as early as possible.
An important factor in the competitiveness of a flower shop in the external market depends on whether the basic internal management of the flower shop is in place; and the comprehensive innovation ability is the source of power for the development of the flower shop. Flower shops must learn from Haier's DEC management method, and must comprehensively control and clean up everyone, everything, and every day, formulate target systems, carry out daily clearing controls, and develop effective incentive mechanisms.
Good varieties can bring good prices.
The various floral works sold in a flower shop must be artistic and value for money. The price must not be raised, nor should it be sold at a low price. The price must be reasonable. All flowers and dried flowers of poor quality are willing to be thrown away and will never be sold. We must learn from Haier's massive service, be innovative in service, continuously expand service content, and establish a good public image.
Flower shop services must take customer complaints seriously. Once a customer has a quality problem with the flower products they purchase, they must handle it properly until the customer is satisfied.
The flower shop must strive to be a famous brand flower shop. Each employee must strive to be an outstanding employee through his honest hard work, and strive to be smart, diligent, quick-footed and eloquent. The word "sincerity" must come first. You must be honest, have a sincere attitude, treat customers sincerely, open up customer sources, retain regular customers, win over new customers, and do all your work with dedication and responsibility.
In terms of location selection, you should choose a place with convenient transportation and a large flow of people, such as a commercial center, high-end villas, apartments, office buildings, etc. The central hospital is located in the central area of ??the city. One advantage of having a flower shop near a hospital is that during the off-season for flower consumption, there are not many patients in the hospital. This can increase the florist's income during the off-season and preserve part of the expenses. In addition, some fruits and non-staple foods can be sold as well.
After the site selection is completed, it becomes the issue of signage design, store decoration and layout. Store signage design should be simple, bright, easy to remember, and endowed with cultural connotations. The store logo should be eye-catching, and its design should lay the foundation for future chain store development. The decoration of the store should be simple and the colors should be light and bright. Appropriate use of European iron art can improve the taste of the flower shop. The display of merchandise should be sparse and refined to avoid appearing cluttered. In addition, more spotlights should be installed in the store. Because spotlights can enhance the atmosphere of the flower shop, beautify the works and beautify the function of the flower shop. This is very important.
In terms of business scope, the flower shop can be positioned to focus on fresh flowers, potted flowers, dried flowers, craft silk flowers, flower utensils, and wedding services. According to local conditions, it can also operate other ancillary goods and services to improve the flower shop. comprehensive economic benefits of the store. If the financial strength is limited, capital operation can be adopted to operate in partnership with units or individuals related to the flower shop business.
The flower shop’s operating hours are flexible and can meet the needs of customers at different times; the flower shop decoration inspection can provide consumers with a good shopping environment and make them feel happier; the flower shop serves the community and can make consumers Enjoy faster service.
When running a flower shop, the varieties must be complete. After the consumer's needs are met and he feels convenient, he will come back next time. As an operator, we must constantly improve the level of flower art to adapt to consumers who are increasingly improving their appreciation level. Flower shops pay attention to learning and accumulating knowledge and skills, communicating with peers, and selectively participating in various short-term trainings based on their own economic conditions to learn from the strengths of others. We must continue to innovate, mainly reflected in floral design, which is also the source of the flower shop's service brand and the creation of its characteristics.
The service of a flower shop runs through the entire business process. It is directly related to whether there are "repeat customers" and to market share. Most of our consumers do not know the language of flowers when consuming flowers. Therefore, the florist must guide consumption. In addition, in order to meet the individual needs of a small number of consumers, the flower shop will decorate the hall and carry out floral design for them. After-sales service is mainly reflected in teaching consumers maintenance and preservation knowledge, regularly visiting customers to understand their new consumption requirements and trends, and promptly replacing fresh flowers with customers who have rental business, etc.
Good wine comes with deep alleys, so flower shops should also pay special attention to direct and indirect advertising.
First, employees’ responsibilities are clear. New employees in the store can see all the work they need to be responsible for in the responsibility manual, including when to change the water of which flowers. Employees accept the leadership of the store manager, and the store manager is accountable to the general manager. The manager is responsible. The second is scale management. Several branches report purchase orders and sales volume on time, and a dedicated person from the head office is responsible for unified purchase and distribution of goods. Each store has a detailed sales curve chart, recording the variety and quantity of flower sales at each stage, which is very helpful for the purchase direction of the next sales season and accurate cost accounting. The third is to provide employees with advancement opportunities and organize store-wide floral competitions from time to time to promote learning, select outstanding talents, and retain talents.
Moreover, the flower shop recruits workers all year round and constantly selects better employees, which also provides incentives to everyone. With this relatively rigorous work routine, the general manager of the flower shop can free himself to seek further development and grasp the market.
The staff is relatively stable, which is more conducive to the development of the flower shop. For good shop assistants, send them to flower art classes, and the expenses will be fully reimbursed in two years. Try to let them go to flower art events as well. In this way, the clerk feels that he can make progress in his work and feel motivated. The flower shop also rewards outstanding employees with 3 shares of stock. With these management measures, the staff and the boss can work together to run the flower shop.
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