I believe that entrepreneurs with registered trademarks will find this situation. Some patterns in registered trademarks are black and white, while others are colored. What's the difference between them? Is the trademark application black or color?

is the trademark application black and white or color? In fact, from the analysis of trademark maintenance policy and its specific application, the choice of black and white will be a better choice. Article 49 of the Trademark Law stipulates that "in the process of using a registered trademark, if a trademark registrant independently changes the registered trademark, the name and place of the registrant or other registered items, the district administrative department for industry and commerce shall order it to make corrections within a time limit; If it is not corrected within the time limit, the registered trademark shall be revoked by the Trademark Office. " The "independent change of registered trademark" in the requirements mainly refers to the change of the constituent elements of a registered trademark, such as the text, letters, tones and structural combinations of the registered trademark.

for example, you registered a color trademark and used matching colors uniquely. When you actually apply the trademark, you must keep the same trademark color as when you register it. Otherwise, you will face the risk of having your trademark revoked. If the applicant has registered a colored trademark, the color of the trademark cannot be changed when using the trademark. If the applicant has registered a black-and-white trademark, the color of the trademark can be changed as needed. Therefore, the use of black and white trademarks is more flexible. It is usually best to submit black and white colors, which will be convenient and quick to apply in the future.

however, not all trademarks are black and white, and color trademarks can also be selected for registration. For example, for some products, the color can highlight the characteristics of the goods, or according to the color, it can be more prominent, or according to the expression of the color, it can convey the connotation of the trademark, which is easier to understand and can quickly improve the brand impression. All these can be registered as color trademarks. Some of them are similar, for example, the trademark design itself is too simple, and colors can be added, which can greatly improve the success rate of trademark registration.

to sum up, if there are no other special circumstances, you can choose to register in black and white first. When a company applies for trademark registration, the choice of black and white trademark and color trademark depends on the actual situation. From the perspective of the company's long-term development, the key to choice is to combine your own requirements.