Rural e-commerce mainly achieves targeted poverty alleviation by selling agricultural products online to obtain higher returns and providing more employment and entrepreneurial opportunities for farmers.

E-commerce poverty alleviation methods are different in various regions. The main successful cases are as follows:

The government-led Longnan model of rural e-commerce, and the Tongyu model of producer e-commerce model, the Shaji model of farmers' spontaneous entrepreneurship and government-guided e-commerce, the Beishan model of leading enterprise farmers' government e-commerce, the Wugong model of distribution center e-commerce, the Qinghe model of traditional industry government e-commerce, and the rush of rural e-commerce service points by farmers. Street mode.

Among them, the Longnan model, Tongyu model and Qinghe model are established by connecting existing products or industries with e-commerce, but the leaders are different. The leader of the Longnan and Qinghe models is the government, and the Tongyu model is dominated by the government. The leader of the Yu model is e-commerce.

The Shaji model, Beishan model and Wugong model do not rely on agricultural products or traditional industries, but use e-commerce platforms to create new industries "out of nothing". For example, Wugong County uses the geography of its own transportation hub Advantages: "Buy in the Northwest and sell nationwide", becoming an important distribution center for agricultural products from the Northwest to the whole country.

The leaders of the Shaji and Beishan models are both capable farmers, while the leader of the martial arts model is the government.

The leader of the street shopping model, which increases the income of farmers by increasing the scale of online shopping, reducing farmers’ consumption costs, and using this to drive e-commerce sales of agricultural products, is e-commerce.