it's branding.

La Chapelle announced that the company proposed to adjust the online business from the traditional mode of "planning and design-independent procurement-platform operation-online sales" to a new mode of "brand authorization+operation service".

Besides, La Chapelle intends to add services such as brand design, brand management, development, transfer and consultation of information technology and prevention technology on the basis of the company's current business scope.

LaBelle's brand positioning is: a fast-fashion, multi-brand and fully-direct-operated fashion group. However, its execution mode is like a double-edged sword. On the one hand, the cost can be reduced through unified management and operation; On the other hand, it is the problem of inventory turnover.

La Chapelle's shareholders have been unable to repay their debts, and they lack the ability to repay, and La Chapelle's money is not enough to repay the debts owed, so they can only file for bankruptcy.

what are the brands of the branded trademark?

First, Antarctic people

Founded in 1998, Antarctic people are one of the earliest underwear enterprises in China. At the beginning of its establishment, Antarctic people started their own brands with high-quality products, and at its peak, they also invited popular stars to speak for them, such as Andy Lau, Ge You and Anita Yuen.

second, Yu Zhaolin

Yu Zhaolin is one of the famous underwear brands in China, which was founded in 1996, specializing in thermal underwear. In the category of keeping warm.

Third, Arctic velvet

Arctic velvet is also one of the important leading brands in China's thermal underwear industry. Founded in 1998, it occupied the market with high quality and low price. After the brand started, Arctic velvet did not continue to do things in a down-to-earth manner, reducing the production proportion of our products and earning trademark licensing fees.

IV. Hengyuanxiang

Hengyuanxiang, known as the light of domestic products, was founded in 1927, earlier than the founding of New China. It is a veritable time-honored brand, mainly engaged in household goods and clothing, especially cashmere products. Sponsoring the Beijing Olympic Games in 28, "Heng Yuan Xiang, Yang Yang", the simple but direct advertising words are hard to forget.

V. Renhe Pharmaceutical

Fuyanjie, Youkadan and Shining under Renhe Pharmaceutical are all well-known products, and Jay Chou, Song Dandan and other stars have endorsed their products. It is the pharmaceutical companies with so many well-known products that are doing OEM, and the OEM people are all small pharmaceutical companies. The pharmaceutical industry is a test of the strength of manufacturers in three aspects, which is related to people's life and health, with little error.