Compared with traditional e-commerce, the business model of Douyin content e-commerce has different links, "users-content-commodities-services". Starting from the content, through short videos/live broadcasts and other forms, Pushing products that users are interested in to stimulate their desire to buy, and enabling them to buy while watching videos, is defined as "interest e-commerce".

Literally, Douyin e-commerce is the process of forming transactions on Douyin platform. From the perspective of the tools and functions of Douyin platform, it is Douyin store, product display window and yellow cart. . However, the product display window is a sharing tool provided by Douyin platform for users who meet relevant conditions. The products listed are not only from Douyin stores, but also from third-party platforms such as Tmall, Taobao, JD.com, etc. When users make purchases, they actually The above is to jump to a third-party platform to generate orders. At this time, Douyin is only used as a platform for sharing links.

Back to this question, how to become a Douyin e-commerce company? The most direct thing is to open a Douyin store.

Doudian is Douyin’s e-commerce platform. It uses interest matching technology to link product content and massive potential users, activate new business increments, and achieve snowballing business growth.

However, Douyin Store currently only supports individuals and enterprises to settle in. When settling in, you also need to prepare a business license, bank account, ID card, trademark authorization, etc. If you are an individual, you can open a product showcase, and then add and share products through the Selected Alliance.

Douyin’s interest e-commerce is content-based. Whether it is short videos, graphics, or live broadcasts, it is a form of content carrying. Content is the key to retaining users. While the user is watching, actively help the user discover his or her potential needs. Therefore, if you want to do a good job in Douyin e-commerce, you need to have an in-depth understanding of Douyin's operation recommendation mechanism and research on content creation in order to achieve sustainable development.

There is a Douyin store that you can apply for

I am very honored to answer your question. As long as users have passed real-name authentication on Douyin, they can activate the showcase function, so that they can have product advertisements. Entrance.

In the Internet era, traffic = money. Now there is huge traffic on Douyin, but how to convert this traffic into money is something Douyin must solve. On the one hand, it will bring it to itself Income, on the other hand, brings income to the anchors. In the Internet era, traffic = money. Now there is huge traffic on Douyin, but how to convert this traffic into money is something Douyin must solve. On the one hand, it brings income to itself, and on the other hand, it brings income to the anchors, so as to form a good ecosystem.

Two methods:

1. Open a Douyin store

The requirement is to have a qualified Taobao, Tmall, JD.com store and business license , if you don’t have a store, you need to have an account with 300,000 followers before you can open it. These two are hard requirements and one of them must be met.

2. Open Douyin product display window or shopping cart

This Douyin e-commerce method is almost the same as Taobao. After activating these two e-commerce functions, you need to If you have a Taobao customer account, you can add products from other Taobao sellers to promote and sell them and earn commissions.

How to sign in:

First open our mobile phone, click on Douyin on the desktop of the mobile phone, enter Douyin and click on Mine. Enter my interface.

After entering the My interface, click on the menu bar in the upper right corner and click Menu to enter the menu interface. Click Settings in the menu to enter the settings interface.

After entering the settings, slide down and find Feedback and Suggestions. Click on the Feedback and Suggestions to enter this interface.

After entering Feedback and Suggestions, find the feedback suggestions at the beginning of Promotional Cooperation and click on this Promotional Cooperation. After entering, click on the product to share/purchase.

Then choose to click on the options such as how to open a store, click in, and enter the conditional rules.

There will be many conditions after entering. The first is to have more than 300,000 fans, qualifications, etc. Among these words, there is "more". Click "more" to enter the interface for applying to open the showcase. . It seems that opening it is not easy, so this can only help so far.

'Click me on the page on Douyin-Creator Service' Center-Product Sharing Function-meet 2 conditions to publish more than or equal to 10 videos and real-name authentication-will be obtained after activating the product sharing function Product showcase - add 10 products to your personal product showcase within 10 days or your permission will be revoked, and publish 2 videos with products within 15 days. By the way, the added products can be selected products from the platform or from the third-party platform of Taobao, JD.com and Kaola! Then you can find a direction and make money by doing Douyin short video e-commerce