As the saying goes, people make a living by eating. Speaking of Dianping, I believe most of my friends are familiar with it. It covers various gourmet stores and is an indispensable mobile application in travel and daily life. So what happens when a public comment mark is rejected? Will it affect its brand development and market expansion?

Dianping.com was established in Shanghai in April 2003. It is a platform focusing on local life information and transactions. It is also the world's oldest independent third-party consumer review website. From 2006 to 2015, multiple rounds of financing were conducted, with all capital from large enterprises such as Tencent, Sequoia Capital, and Wanda Group invested.

Dianping Awards:

Surprisingly, the trademark application for such a Zhibajie IP brand was rejected? What's the reason?

According to the query of the Trademark Office,

Dianping’s newly registered trademark No. 30106983 “Dianping” (Class 29) is the same as the existing trademark No. 18775580. This trademark has been in The application was submitted in 2015, and the trademark exclusive rights period is: 2017.02.02-2027.02.06.

Dianping’s newly registered “Dianping” trademark No. 30104506 (Class 32) is the same as the existing trademark No. 17726831. This trademark application was submitted as early as 2015, and the exclusive right period of the trademark is: 2016 From October 07, 2026 to October 06, 2026

Dianping’s newly registered “Dianping” trademark No. 30104486 (Class 30) is the same as the existing trademark No. 17726703, which was also registered in 2015 The application was submitted in 2016, and the trademark exclusive rights period is: October 7, 2016 to October 6, 2026

In short, it is because Dianping’s newly applied trademark is different from the existing trademark. The category was too similar, resulting in rejection.

Since 2015, other companies have begun to solicit opinions on trademark registration, which has brought disaster to subsequent trademark maintenance and brand management.

In fact, the bigger the cake, the more competitors there are, and many big players joined during this period. Competition in the business era is not only the competition of hard power, but also the competition of brand soft power. The impact of a good trademark on the market cannot be ignored, such as Dianping. However, this time, due to incomplete and untimely trademark layout, Dianping caused a series of trademark rejections, making subsequent related processing more troublesome. Have you had any enlightenment after seeing this? There is still a lot to know about trademarks. Welcome to visit the Bajie Intellectual Property Trademark Network to browse the information!