The correct pronunciation should be "Disso".

DIESEL is a brand targeting young people. It has been striving to explore ideas and designs that can lead young people's fashion attitudes, and has always maintained a style of high quality and innovative breakthroughs. Renzo Rosso has set the "DIESEL Diesel Engine" "This name shows his uniqueness: the word is short and concise, and it is catchy. Although some customers think that we sell diesel engines, this is the connotation of our jeans, which is full of vitality and vitality. Jeans that fit the connotation of DIESEL are indeed very dynamic: they are full of holes and stained, as if they have been worn for more than ten years. When the first batch of jeans was released, many customers complained about the quality. Renzo Rosso insisted on his jeans philosophy and never regretted making the jeans more and more worn. He also showed people the cumbersome process of DIESEL making holes by hand. , grinding edges with a sanding machine, and rinsing repeatedly by hand without using any chemicals. This deliberate and expensive process puts a new mark on the history of jeans: DIESEL innovates jeans rinsing technology

Diesel has always been known as "alternative" Dominating the fashion circle, its unique expression and eclectic design techniques are the reasons why Diesel has become the darling of the fashion stage. Diesel women's clothing for spring and summer is playful yet gentle, cute yet individual, and uses modernity to express the charm and sexiness of urban women.

The name Diesel has always represented avant-garde, wild young people. Although it only has a short history of 20 years, this Italian brand founded in 1978 is now famous all over the world, with more than 10,000 sales points in more than 80 countries. The founder, Renzo Rosso, has always hoped that the brand will lead the trend and have its own style, so the designers under it also enjoy unlimited creative space. Diesel's designers also come from different regions and cultural backgrounds, making the designs more diverse and unpredictable. In addition, coupled with creative freedom, Diesel's products quickly became trendsetters in design and fabrics.